Consumer, Full Funnel Marketing Director

Overview

On site in Greater Boston.

Company Overview: Our client, a leading regional retailer, is seeking an experienced and innovative Consumer Marketing Director to drive in-store traffic and elevate the brand’s presence. This dynamic role requires a strategic thinker with a robust digital marketing background and a passion for delivering results. The successful candidate will report directly to the CEO and work closely with a collaborative and high-performing team.

Key Responsibilities:

• Digital Strategy Development:
  • Lead the development and execution of comprehensive digital marketing strategies across SEO, paid media, and social channels.
  • Oversee and optimize the performance of external full-service agencies to ensure alignment with company goals.
• Promotional Calendar & Trade Shows:
  • Plan and execute a strategic promotional calendar to drive traffic and sales.
  • Coordinate and manage trade show participation to enhance brand visibility and generate leads.
• Analytical & Data-Driven Marketing:
  • Utilize data analytics to monitor campaign performance and guide future marketing initiatives.
  • Implement and refine marketing strategies based on insights from consumer behavior and segmentation analysis.
• Team Leadership:
  • Manage and mentor two marketing direct reports, fostering a collaborative and innovative team environment.
  • Ensure seamless coordination and communication across the marketing team and other departments.
• Direct Marketing & Segmentation:
  • Develop and execute direct marketing campaigns, leveraging segmentation to target specific consumer groups effectively.
  • Innovate and bring new marketing ideas to life in the direct-to-consumer retail space.

Qualifications:

• Experience:
  • Proven track record in driving traffic to retail locations through digital and direct marketing strategies.
  • Extensive experience in SEO, paid media, and social channel management.
  • Demonstrated success in planning and executing promotional calendars and trade show participation.
  • Strong analytical skills with the ability to interpret data and guide decision-making.
• Skills:
  • Expertise in digital marketing tools and platforms.
  • Excellent project management and organizational skills.
  • Highly collaborative team player with strong interpersonal skills.
  • Creative thinker with the ability to bring innovative marketing ideas to life.
• Education:
  • Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.

Work Environment:

• This position requires in-office presence two days a week at our client’s Boston, south location.
• Highly collaborative and inclusive team culture where every idea is considered and valued.