Senior Vice President of Marketing (LA, hybrid on-site)

Overview

We are exclusively retained for a Senior Vice President of Marketing search in the Los Angeles marketplace. This role is based locally, requiring 2-3 days in-office each week. An MBA is required, along with proven experience leading complex marketing strategies across multiple brands.

Targeting $300k base plus upto 20% bonus

Key Role Highlights:

The VP of Marketing will oversee the planning, development, and execution of all marketing and consumer strategies across multiple touch points, including:

• Digital Marketing
• Advertising & Media Planning
• Public Relations
• Social Media & Influencer Marketing
• E-commerce & Data-Driven Growth Strategies

Reporting directly to the executive team, this leader will develop and implement long-range plans and innovative marketing strategies to drive competitive positioning and business growth, specifically for Direct-to-Consumer and B2B channels. Additionally, the SVP of Marketing will focus on internal branding to enhance employee engagement and foster a cohesive company culture.

Key Responsibilities:

• Lead and develop digital marketing and e-commerce strategies for a company with revenue exceeding $150 million.
• Balance brand marketing and performance marketing to ensure long-term brand growth and short-term sales optimization.
• Manage paid acquisition, retention, and influencer marketing programs to drive customer growth and engagement.
• Oversee the existing marketing team, reorganizing and scaling its capabilities to meet growth objectives.
• Utilize data analytics to measure, report, and refine campaigns based on KPIs.
• Collaborate with cross-functional teams to align marketing goals with overall business objectives.
• Partner with creative teams to ensure brand consistency across all channels.
• Seamlessly execute marketing campaigns, events, and product launches to enhance the company’s competitive position.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA is required.
• 15+ years of strategic marketing experience, with at least 5 years in a CMO or equivalent leadership role.
• Proven experience managing a P&L with the complexity of multiple brands.
• Expertise in both B2C and B2B multichannel marketing strategies, including digital, e-commerce, and direct-to-consumer.
• Demonstrated success in building and leading high-performing marketing teams.
• Strong financial acumen with a track record of data-driven decision-making.
• Resourceful, collaborative, humble, and down-to-earth leadership style with the ability to influence and sell strategic concepts.
• Exceptional skills in brand building, media planning, and corporate social responsibility programs.
• Experience leading internal and external brand initiatives to drive cultural alignment and market impact.
• Digitally native, with a background in e-commerce-heavy environments.

Ideal Candidate:

The ideal candidate has a growth mindset and can execute tactically while maintaining strategic oversight. They are adept at balancing legacy marketing approaches, such as content and creative, with modern strategies in digital marketing, data analytics, and conversion optimization. This is not an entry-level or aspirational role; we seek a seasoned leader with a proven track record in managing growth across a portfolio of brands.

If you’re ready to make a significant impact in a fast-paced, high-growth environment, we’d love to hear from you.

Los Angeles based Consumer recruiting

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