Director, Digital Marketing Industrial Services

Overview

Location –
New England, Greater Boston, New Hampshire, Maine.

About the Company:
We are a nationally recognized commercial construction and improvement firm with a strong and growing presence throughout the East Coast. Known for delivering high-quality, end-to-end industrial and commercial services, we partner with clients across multiple sectors to create innovative, sustainable, and long-lasting infrastructure solutions.

About the Role:
We are seeking a hands-on, data-driven Director of Digital Marketing to lead our digital strategy and performance marketing efforts across the East Coast. This is a critical hire focused on creating measurable growth by targeting highly segmented commercial and industrial audiences with tailored digital campaigns that drive lead generation, customer engagement, and revenue.

The ideal candidate has deep industry experience developing digital marketing strategies specifically for commercial and industrial services and knows how to move the needle in a performance-first environment. You’re a strategic operator and tactical executor who understands how to turn data into action—and action into ROI.

Key Responsibilities:

Own the digital marketing strategy end-to-end: campaign planning, execution, testing, optimization, and performance analysis

Develop and manage highly targeted B2B digital campaigns across paid search, paid social, programmatic, SEO, and email marketing

Build and manage segmented audience strategies to reach key verticals across commercial construction, facilities, property management, and industrial sectors

Leverage MarTech platforms and tools to drive attribution, conversion tracking, and real-time optimizations

Partner with sales and regional marketing teams to align digital strategy with business development goals

Analyze and report on campaign KPIs, continuously optimizing for cost-effective customer acquisition and retention

Stay up to date on digital trends and construction/industrial services industry shifts to inform strategy

Required Qualifications:

7–10+ years of experience in digital marketing, with at least 3+ in a commercial or industrial services Industrial services marketing environment

Proven success developing and executing multi-channel digital marketing campaigns for commercial construction, industrial maintenance, or related B2B services

Deep expertise in Google Ads, LinkedIn Ads, SEO/SEM, HubSpot, GA4, and CRM/MAP tools

Strong data analysis skills; experience turning metrics into actionable insights

Demonstrated ability to manage budgets, measure ROI, and scale successful campaigns

Comfortable working in a fast-paced, metrics-driven environment

Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus

Location & Travel:
Candidates must reside in the Greater Boston area or in Southern NH or ME and be willing to travel occasionally to project and regional office locations along the East Coast.