Marketing Lead, HealthTech Start-up – Boston

Overview

Marketing Lead, HealthTech Start-up – Boston

The Opportunity
We are seeking a strategic and hands-on Marketing Lead to join our HealthTech start-up as their first marketing hire. This is a high-impact leadership role with the opportunity to define and execute our marketing vision, support enterprise sales efforts, and ultimately grow into a Chief Marketing Officer position. Candidates must have healthcare, tele-heath and/or heath-tech experience.

Base salary $175-180k plus bonus.

You will help shape how payers and healthcare organizations — including major insurers like Blue Cross Blue Shield and Kaiser — understand, trust, and adopt our clients services. This role is best suited for a highly motivated, adaptable marketer with a background in digital health and a deep understanding of the payer landscape. The environment is fast-paced, ambitious, and collaborative — ideal for someone who thrives in startup settings.

Key Responsibilities

• Develop and lead marketing strategy focused on payer partnerships, provider relationships, and enterprise growth.
• Own the Product Marketing function and think strategically about the best way to refine the company’s offering and corresponding go-to-market strategy.
• Build and refine product marketing narratives and materials to support commercial and partnership efforts.
• Collaborate closely with the founding team on sales enablement, thought leadership, brand storytelling, and strategic communications.
• Support press, events, and PR initiatives to grow awareness and trust among stakeholders.
• Create scalable marketing programs to reinforce brand positioning and presence in the digital health space.
• Partner on patient-facing growth marketing initiatives that drive engagement and retention (nice to have).
• Oversee future relationships with agencies and Marketing Partners.
• Build and scale a team
  

Qualifications

• 7+ years of experience in marketing within digital health, healthcare, or a closely related space.
• Demonstrated experience marketing to payers, health insurers, or health systems.
• Exceptional written and verbal communication skills; experience developing sales collateral, messaging, and content strategy.
• Comfortable operating independently in a fast-moving, high-velocity startup environment.
  Based in Boston or open to relocation; deep familiarity with the local healthcare and payer ecosystem is a strong plus.
• Experience in growth marketing and/or patient engagement strategy is a bonus.

Why Join our client:

• Join a mission-driven team focused on transforming behavioral health care.
• Play a foundational role in building a brand with national impact.
• Competitive compensation with equity and long-term career growth opportunities, including a path to CMO.
• Strong financial position with recent investment from top-tier backers.
• Transparent, performance-driven culture with regular opportunities for advancement.

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