Here are the three biggest issues our client is facing—what excites you about solving these?

Here are the three biggest issues our client is facing—what excites you about solving these?

Interviewing tip #501

I just interviewed a candidate for a VP, Digital Marketing role at a highly specialized manufacturing firm in the Southwest. I asked, “Here are the three biggest issues our client is facing—what excites you about solving these?” I showed all my cards, and his response was fantastic. His eyes lit up, and he immediately suggested what he’d do to SOLVE these issues. On point, from experienced and had a fresh take. In for the win. That’s when I knew we had the right candidate—someone genuinely excited to tackle real-world challenges.

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David Honig

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