Marketsearch Recruiting

Overview

This is a large, growth focused role for a SaaS Platform B2C, SMB & B2B leader in their space. We are requiring candidates have experience working in leadership Demand Generation roles with firms similar to Adobe, Lift, Uber and similar. Candidates need to be growth focused on very much comfortable being a Player/Coach. Zero ego.

Our client is a 300+ person software development firm with powerful consumer and B2B media tool for building brands and helping develop marketing strategies. Think cutting edge, pioneering & leadership stance technology on a subscription basis.  Candidates need similar brand name subscription software development firm experience working within a fast paced, flexible environment.  EX: Lift, Uber, Hubspot and similar.

We are seeking a seasoned and strategic VP, Head of Demand Generation to lead and manage our Clients entire demand generation function. In this critical leadership role, you will be responsible for developing and executing comprehensive multi-channel marketing programs that drive brand awareness, generate high-quality leads, and nurture prospects through the sales funnel. You will leverage a combination of SEO, email marketing, and paid media strategies to achieve our Client’s lead generation and revenue objectives.

DAY-TO-DAY’s

Channel Management

Oversee the management of budget and execution for the following channels:

• Paid Media including paid social, paid search, video, display etc.
• Search Engine Optimization
• Email Marketing

Strategy Management

• Cross-functional collaboration with teams including product, sales and revenue operations to ensure alignment in support of achieving demand generation goals
• Work closely with the product and product marketing team to understand product features and benefits, ensuring marketing campaigns accurately reflect product capabilities and align with product launches
• Partner with the sales team to ensure that leads generated are high-quality and that there is a seamless handoff process
• Collaborate with the web development and revenue operations teams to implement and optimize marketing technologies and tools. Ensure that data flows smoothly between systems and that tracking and attribution are accurate

Data & Measurement

Data Analysis

• Expert ability to understand campaign performance, identify trends and draw actionable insights
  • Involves working with large datasets, data visualization tools such as Mode and Looker and the ability to present findings effectively
  • Strong ability to go deep on platform campaign and ad group performance while also able to summarize for executive audience

Web Analytics

• Expert use of web analytics tools such as Google Analytics and Amplitude
• Sophisticated understanding of different traffic sources and campaign effectiveness

Attribution Modeling

• Understanding and implementing attribution models to continuously improve accuracy of multi-channel and paid media impact

Data Management

• Familiarity with data management: organization of data + architecture and understanding of data cleansing, integration and quality
• Familiarity with CRM systems and marketing automation systems

Experimentation & Optimization

• Lead annual channel testing roadmap in service of improvement to business metrics
• A/B Testing & Experimentation
  • Expert in designing experiments including:
    • Identifying test hypotheses, test/control, determining test parameters such as audience segments, creative elements, messaging, landing pages or CTAs
    • Setting up necessary tracking and measurement in appropriate systems
  • Ability to accurately interpret test results
  • Ensure creation and maintenance of comprehensive test documentation and knowledge management
• Test design and execution: Developing testing hypotheses, creating experimental designs, and implementing A/B tests or multivariate tests to optimize email elements and strategies.
• Data analysis: Analyzing test results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations.
• Continuous improvement: Applying insights from experiments to refine email marketing strategies, content, and tactics, aiming for better engagement, conversion rates, and customer experience.
• Staying updated: Keeping abreast of industry trends, new technologies, and best practices in email marketing to identify opportunities for innovation and experimentation.
• Proactively identify opportunities to improve funnel metrics such as:
  • lead-to-signup through lead generation and nurture strategies
  • Increase signup-to-paid conversion, and customer retention via email campaigns and through retargeting those who visit our clients marketing site

ABOUT YOU:

• 12+ years of progressively senior and strategic growth marketing experience
• 5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments.
• You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
• You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
• Experience working with user research and consumer insights to uncover user insights and shape our strategy
• Proficient with segmentation, reporting, and how to use data to drive business decisions
• Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Strong results orientation, proven record performing to aggressive growth targets
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets
• Flexibility & ability to work in a fast paced and dynamic environment
• Experience with email marketing and automation platforms (Marketo, Klaviyo, Mandrill, Intercom, or other similar platforms)

Contact Us

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