Overview

Our private equity firm portfolio company, a leading force in the industrial services industry, is seeking a Senior Director of Digital Marketing to build and execute cutting-edge digital capabilities. This is a full-time, remote role targeting candidates in the Eastern Time Zone.

Must Have’s-

  • Industrial services industry marketing,
  • Full stack digital marketing experience, set-up, execution, measurement and optimization,
  • ability to reach localized markets with a specific focus on the VSMB & SMB target segments
  • Past experience partnering extensively with National industrial services industry Sales Teams to build multi-channel marketing campaigns,
  • Solid, similar examples working in the industrial services industry space as a marketing lead.

Key Responsibilities

  • Build Digital Marketing Capabilities: Lead initiatives in web design/SEO, paid media, and marketing automation, ensuring alignment with business goals.
  • Marketing Sales Support: Drive sales-attached marketing campaigns, optimizing lead generation and sales enablement strategies.
  • Localized Program Development: Create targeted marketing programs for national field services and sales teams, catering to VSMBs and SMBs.
  • MarTech Expertise: Oversee the installation, optimization, and training for tools like HubSpot, empowering a national sales team of 40+ field business development agents.
  • Collaboration with Sales Leadership: Work directly with the SVP of Sales to align marketing initiatives with overarching business development goals.
  • Team Training: Train sales teams on tool usage and digital strategies to ensure widespread adoption and success.

Requirements

  • Industry Expertise: Proven experience in the marketing for industrial services sector, with a strong understanding of localized marketing for field-based teams.
  • Digital Marketing Prowess: In-depth knowledge of MarTech systems, sales-attached marketing, and marketing automation platforms like HubSpot.
  • Strategic Vision: Ability to develop and implement impactful marketing strategies targeting VSMB and SMB audiences.
  • Collaboration Skills: Experience working with national sales teams and aligning marketing strategies to drive measurable revenue growth.
  • Leadership Experience: Demonstrated success in a senior marketing role, preferably as the first marketing leader in a high-growth organization.

Compensation & Benefits

  • Base Salary: $190,000 – $220,000 (commensurate with experience).
  • Bonus & Equity Opportunities: Significant upside potential aligned with company growth.
  • Remote Flexibility: Work from anywhere in the EST zone with periodic in-person collaboration as needed.

Why Join Us?

This is a rare opportunity to build and lead a digital marketing function from the ground up in a dynamic and growing industrial services firm. You’ll collaborate closely with an engaged sales leadership team and a national salesforce, making a measurable impact from day one.

How to Apply

If you’re ready to drive digital transformation and have the skills to lead in this senior marketing role, we’d love to hear from you.

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Contact Us

To apply for this job email your details to marketsearch29@gmail.com