Overview

Hybrid, on-site Waltham, MA

Senior Media, BI and Paid Operational Analyst

Who We’re Looking For:

Are you a data-driven analyst with a passion for optimizing lead funnels and paid media campaigns? Our client is seeking a Senior Media, BI and Paid Operational Analyst with expertise in digital marketing operations, analytics, and campaign tracking.

This role is ideal for someone who thrives on solving complex problems, lives inside data, and is highly skilled in platforms like Google Tag Manager, Google Analytics, and Google Ads. You’ll be instrumental in driving campaign attribution, optimizing performance, and ensuring seamless integration across digital channels.

If you’re a technical guru with a deep understanding of B2B lead generation processes, this is your opportunity to make an impact by transforming data into actionable insights that improve marketing ROI.

Key Responsibilities:

1. Campaign Tracking & Optimization:

  • Set up and manage UTMs, Google Tag Manager, and tracking mechanisms for ads, landing pages, and forms.
  • Monitor UTM strings, embedded form tracking, and CRM data to ensure accuracy and visibility of ROI.

2. Marketing Analytics & Insights:

  • Develop and maintain automated reporting frameworks using tools like Power BI and Tableau.
  • Deliver real-time insights into sales funnels, lead performance, and campaign success metrics.

3. Lead Funnel Management:

  • Analyze data in Google Analytics, Salesforce, and Excel to identify conversion drop-offs and improve lead-to-client performance.
  • Create detailed reports on funnel metrics and recommend optimizations.

4. A/B Testing & Experimentation:

  • Execute and analyze A/B tests for ads and landing pages to maximize conversion rates.
  • Use data insights to iterate and improve marketing strategies.

5. Cross-Team Collaboration & Training:

  • Work with business units and stakeholders to tailor analytics solutions.
  • Train teams on analytics tools to promote data-driven decision-making.

6. Marketing Technology & CRM Integration:

  • Oversee integrations between Salesforce CRM, Google Analytics, and paid ad platforms.
  • Lead projects to enhance workflows, ensuring scalability and efficiency.

Required Qualifications:

  • 5+ years in paid media or marketing operations, with a focus on lead conversion.
  • Expertise in Google Tag Manager, Google Analytics, and Google Ads.
  • Advanced proficiency in Salesforce CRM and data visualization tools like Power BI or Tableau.
  • Strong background in funnel analysis, paid media optimization, and marketing operations.
  • Proven experience translating data into actionable insights.
  • Advanced Excel skills (macros, pivot tables, vlookup).
  • Excellent organizational skills with attention to detail.
  • Strong communication skills for technical and non-technical audiences.

Preferred Qualifications:

  • Experience in the healthcare industry is a plus.
  • Familiarity with additional marketing platforms or tools is beneficial.

Why Join Us?

You’ll work with a dynamic team committed to excellence in digital marketing. This is your chance to collaborate with top-tier professionals, leverage cutting-edge tools, and make a measurable impact on campaign performance.

Contact Us

#DigitalMarketing #MediaAnalyst #CampaignOptimization #GoogleTagManager #PaidMedia #FunnelAnalysis #MarketingOperations #PowerBI #Salesforce #Tableau #DataDriven #LeadGeneration #ABTesting #SEO #MarketingInsights #AnalyticsJobs

To apply for this job email your details to marketsearch29@gmail.com