About Our Client
Our client is a healthcare technology company focused on workforce management. Its Workforce Operating System connects workforce spend, performance, preference, and incentive data across physicians, clinicians, and non-clinical staff. This gives health systems the visibility and coordination they need to anticipate demand, align incentives, and deploy talent proactively. The result is healthier operating margins, a more engaged workforce, and better conditions for patient care.

The Opportunity
Our client is looking for a Director/Sr. Director of Demand Generation to build and scale an enterprise account-based marketing engine. This leader will be measured by pipeline and revenue. They will plan, execute, and optimize data-driven ABM programs that engage target accounts across major health systems, physician enterprises, and healthcare networks, and turn that engagement into qualified pipeline and closed revenue.

Report to the CFO/COO.

Responsibilities

• ABM Strategy & Execution: Own the enterprise ABM program from start to finish. That includes account selection, tiering, budgeting, and orchestrated multichannel plays across live and hybrid events, email, social, and digital advertising. These programs generate opportunities, accelerate active deals, and drive expansion within existing accounts. You’re effective across all of these channels and an expert in at least one.
• Pipeline & Revenue Ownership: Stay closely tied to revenue generation. Track pipeline flow and velocity by stage and account, find where deals stall, and build programs that move opportunities forward. Marketing success here is measured in sourced and influenced pipeline, conversion rates, and closed revenue, not in activity metrics.
• Data-Driven Optimization: Continuously test, measure, and refine every program. Run rigorous A/B and multivariate testing, improve conversion at each funnel stage, and shift budget toward the highest-ROI channels and accounts. Build on the measurement framework using HubSpot, Google Analytics 4, Google Ads, LinkedIn Ads, and ABM platforms. Deliver monthly, quarterly, and annual insights that shape go-to-market strategy.
• Sales & RevOps Alignment: Work in lockstep with sales and revenue operations on target account strategy, lead scoring, intent and engagement signals, and sales enablement. Support outbound efforts and large pipeline deals, and hold yourself and others accountable to shared KPIs, data hygiene, and attribution.
• Website & Digital Performance: Oversee SEO, AEO, and landing page strategy so the website converts target accounts, performs well for both humans and AI-driven search, and reflects current messaging.
• Content Partnership: Work with the communications lead to create useful, unignorable content built for ABM plays, such as account-specific landing pages, ads, surveys, interviews, and data-driven analyses. Repurpose content across channels and use AI effectively to scale personalization and output.

Qualifications

• Enterprise ABM Leader: 8+ years of B2B SaaS marketing experience, with meaningful experience generating and progressing pipeline for $100K+ ACV deals through an account-based motion, with both new prospects and existing accounts.
• Healthcare SaaS Experience (Highly Preferred): Experience marketing SaaS solutions to physician enterprises, health systems, and healthcare networks is highly preferred. Familiarity with workforce management, physician/clinician workforce, or healthcare operations technology is a strong plus.
• Revenue-Focused: You think in pipeline, conversion, and revenue. You know how marketing activity translates to bookings, and you prioritize accordingly.
• Data-Driven Optimizer: You start every campaign by deciding how it will be measured. You’re comfortable with attribution models, funnel analytics, and budget reallocation, and you use both quantitative and qualitative insight to guide decisions.
• Detail-Oriented Self-Starter: You can take a campaign from idea to execution with minimal oversight, using AI where it helps. Strategy is your strength, and you pair it with high-caliber execution.
• Rigorous Prioritizer: You focus on high-ROI work and know the business is judged on top-line and bottom-line growth.
• Polished Communicator: You communicate clearly in verbal, visual, and written form, get to the point, and tell compelling stories with campaign data.

Core Skills

• Pipeline generation and progression in an enterprise ABM motion ($100K+ ACV)
• Account selection, tiering, and orchestrated multichannel ABM plays
• Funnel analytics, attribution, and conversion optimization
• Proficiency with HubSpot and ABM/intent tools (e.g., influ2)
• Lead scoring models, sales enablement, and close RevOps partnership
• Strong understanding of SEO, AEO, and content distribution
• Experience selling into physician enterprises, health systems, or healthcare networks (highly preferred)

Benefits

• Medical, dental, and vision insurance, with employee premiums covered at 100% and company cost-sharing for enrolled dependents
• $3,000 annual company HSA contribution for employees enrolled in the HSA-eligible plan
• Unlimited paid time off
• Pre-tax and Roth 401(k) retirement options