VP–SVP, Performance Marketing, Demand Generation

B2B Performance Marketing | Revenue & EBITDA Growth | Private Equity Portfolio

Location: Boston or San Francisco Bay Area
Industry Focus: B2B Software, Technology, PE-Backed Growth Companies
Sales Motion: Mid-Market & Enterprise (ACVs $50K+)

We have been exclusively retained by a top Private Equity firm to identify a VP–to–SVP Head of Demand Generation with deep expertise in B2B performance marketing, revenue creation, and enterprise demand generation.

This is a highly strategic, VP-level leadership role designed for a hands-on, numbers-driven marketing operator who thrives in complex, long-cycle B2B sales environments and enjoys working across multiple high-growth portfolio companies.

You will act as a trusted GTM and demand generation advisor to portfolio CMOs, CROs, and C-suite teams—driving measurable pipeline, revenue, and EBITDA impact through ABM, full-funnel digital, AI-powered marketing, and operational excellence.

What We’ll Want to Discuss With You First

We’re focused on what you’ve done lately, especially around:

• Demand generation for long-cycle enterprise sales

• AI tools and workflows embedded into B2B marketing programs

• Account-Based Marketing (ABM) strategy and execution

• Performance digital marketing tied directly to pipeline and revenue

• Operating by the numbers (CAC, LTV, pipeline velocity, ROI)

• Cross-functional collaboration (Sales, RevOps, Product, Finance)

• Clear enterprise B2B revenue wins you can point to

What You’ll Do

Drive Measurable Revenue & EBITDA Impact

• Identify and execute value-creation initiatives with portfolio marketing teams that directly impact pipeline, revenue, and profit

• Track and optimize leading and lagging indicators across demand, conversion, and revenue

• Partner cross-functionally with Sales, Customer Success, Product, Data, Technology, and Finance

• Lead initiatives including segmentation, ICP definition, org design, hiring, budget optimization, vendor strategy, and AI implementation

Lead GTM & Marketing Diligence for New Investments

• Serve as the marketing subject-matter expert during deal diligence

• Assess GTM readiness, demand engines, and growth potential for companies with $50K+ ACVs

• Present findings and recommendations in clear, data-driven investment committee memos

Scale Portfolio-Wide Marketing Enablement

• Contribute to and evolve portfolio marketing programs, including:

  • Weekly marketing insights and benchmarking

  • Quarterly virtual events and an annual in-person summit

  • Playbooks, frameworks, templates, and AI artifacts

• Share best practices across portfolio companies to accelerate growth

Build the Marketing Ecosystem

• Expand and strengthen a best-in-class vendor and talent ecosystem

• Identify agencies, platforms, consultants, and operators who add value today and in the future

• Act as a connector across the broader B2B performance marketing community

Innovate & Differentiate

• Bring an entrepreneurial, operator mindset

• Continuously look for new ways to improve GTM effectiveness, efficiency, and scalability

• Help differentiate the firm through modern, AI-enabled marketing leadership

Who You Are

Proven B2B Demand Generation Value Creator

• 10+ years of experience in B2B demand generation, performance marketing, or product-led GTM

• Strong track record driving pipeline, revenue, and profit—not just leads

• Deep understanding of how marketing supports attract, land, expand, and retain motions

Enterprise & Mid-Market Operator

• Experience with 3+ month sales cycles and complex buying committees

• Hands-on experience with ABM, multi-channel performance marketing, and AI-driven workflows

• Comfortable operating in PE-backed, high-expectation environments

Data-Driven & Operationally Focused

• Analytical problem solver who loves breaking down complex GTM challenges

• Fluent in metrics, dashboards, experimentation, and optimization

• Excited by Excel, dashboards, and modern AI marketing stacks

Influential, Trusted Leader

• Persuasive communicator who builds credibility quickly with executives

• Able to influence without authority and collaborate across functions

• Confident, growth-minded, and adaptable as buying behavior and technology evolve

Why This Role Stands Out

• True VP-level impact across multiple high-growth B2B companies

• Direct line of sight to revenue, EBITDA, and value creation

• Heavy exposure to AI-driven marketing innovation

• Partnering directly with Private Equity leadership and C-suite teams

• Ideal for senior demand generation leaders ready to scale their impact beyond a single company

Interested?

If you’re a VP or SVP-level B2B performance marketing leader in Boston or the San Francisco Bay Area who is obsessed with revenue, demand generation, and operational excellence, this is a rare opportunity worth a confidential conversation.

Reach out to start the dialogue.  MarketSearch29@gmail.com