Vice President, Digital Growth Performance Marketing

Location: Between San Antonio and Austin, TX (Remote in Central Texas with 2–3 onsite visits per month)
Industry: Education | Enrollment Growth | Digital Performance
Ownership: Private Equity–Backed | Founder-Led
Compensation: Competitive executive package + performance incentives

The Opportunity

We are exclusively partnered with a fast-growing, Private Equity–backed, founder-led education organization located one hour south of Austin, TX. The firm is in a major growth phase and expanding nationally across multiple markets.

They are seeking a Vice President, Digital Performance Marketing to architect and scale a full-funnel, revenue-driven growth engine focused on enrollment and market expansion across Texas and new national regions.

This is a hands-on, builder role for a senior marketing leader who thrives in small, high-impact environments, enjoys working closely with founders and PE partners, and wants a true seat at the table driving enterprise growth.

Why This Role is Different

• Direct ownership of a $1M+ digital performance marketing budget

• Lead multi-site enrollment and expansion across new U.S. markets

• Highly mission-driven, philanthropic culture in the education space

• Founder-led, values-driven organization with a trusted leadership team

• Strong Private Equity partnership focused on revenue acceleration, EBITDA growth, and scalability

• High autonomy, fast decision cycles, and real business impact

Key Responsibilities

• Own and scale the full-funnel digital performance marketing strategy tied directly to enrollment, revenue, and growth targets

• Lead acquisition, lifecycle, and retention strategies across paid, organic, and performance channels

• Drive market entry and geographic expansion across Texas and nationally

• Manage and optimize a $1M+ performance marketing budget across digital channels

• Build a multi-location growth engine across online and offline conversion paths

• Partner directly with the Founder, Executive Team, and Private Equity stakeholders

• Develop growth forecasts, attribution models, CAC/LTV frameworks, and ROI dashboards

• Lead and mentor a small, high-performing internal marketing team

• Continually test, optimize, and innovate across channels, messaging, and conversion paths

Ideal Background

• 12+ years in performance, growth, or digital marketing leadership roles

• Experience scaling multi-site, multi-market, enrollment-driven businesses

• Strong background in organic and paid growth in companies under 200 FTEs

• Proven success in PE-backed, founder-led, or high-growth environments

• Deep experience with full-funnel performance marketing and revenue accountability

• Comfortable building while also operating hands-on

• Passion for education, mission-driven organizations, and community impact

• Data-driven, ideation-oriented, and highly collaborative leadership style

Culture Fit

This organization values leaders who are:

• Growth-oriented and metrics-driven

• Mission-aligned and philanthropic

• Collaborative, humble, and execution-focused

• Comfortable operating in fast-moving, PE-backed environments

If you are a performance-driven marketing executive who wants to build, scale, and lead in a purpose-driven, high-growth organization—this is a rare opportunity to make a lasting impact.