This article from a CEO to college students is a must read. Real life is harder than college life. Welcome to the real world.

Below are a couple things NOT TO DO to ensure the hiring manager will want to move forward with your resume:

4+ years of solution / product marketing (or similar) experience within the B2B space

8+ years relevant experience in brand strategy with a leading consumer facing brand or brand agency.

Demonstrated experience managing content development with distributed teams.

5-8 years in B2B marketing, PR or within a publishing role including experience exclusively managing social media channels

3-5 years of high-tech B2B marketing experience

5+ years of demonstrated business experience in marketing analytics, developing campaign management and response predictive models.

8+ years similar consumer, fashion apparel experience working within social & PR strategy

Candidates are expected to have 8-10 years in marketing communications and 3-5 years in the space of social/content strategy development working on large social media communications campaigns.