JOB ROLES

Demand Generation Leader

The Demand Generation Leader will own the strategy, execution, and optimization of all programs that drive qualified pipeline and revenue growth. This role is responsible for developing integrated campaigns across paid media, content, email, ABM, events, and digital channels, while partnering closely with Sales, Product Marketing, and Revenue Operations. The ideal candidate brings a data-driven mindset, strong operational rigor, and hands-on ability to build, measure, iterate, and scale programs in a high-growth environment.

 Key Responsibilities:

About us:

  1. Develop and execute multi-channel demand generation programs to drive net-new pipeline and accelerate in-funnel opportunities.
  2. Partner with Sales to define ICP, refine lead scoring, and support account-based strategies.
  3. Own campaign performance analytics, reporting, attribution, and optimization.
  4. Manage Martech stack and automation workflows to maximize efficiency and personalization.
  5. Lead, mentor, and develop a performance-focused marketing team to meet growth targets.

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.

JOB ROLES

Demand Generation Leader

The Demand Generation Leader will own the strategy, execution, and optimization of all programs that drive qualified pipeline and revenue growth. This role is responsible for developing integrated campaigns across paid media, content, email, ABM, events, and digital channels, while partnering closely with Sales, Product Marketing, and Revenue Operations. The ideal candidate brings a data-driven mindset, strong operational rigor, and hands-on ability to build, measure, iterate, and scale programs in a high-growth environment.

 Key Responsibilities:

  1. Develop and execute multi-channel demand generation programs to drive net-new pipeline and accelerate in-funnel opportunities.
  2. Partner with Sales to define ICP, refine lead scoring, and support account-based strategies.
  3. Own campaign performance analytics, reporting, attribution, and optimization.
  4. Manage Martech stack and automation workflows to maximize efficiency and personalization.
  5. Lead, mentor, and develop a performance-focused marketing team to meet growth targets.

About us:

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.