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JOB ROLES

Head of Performance Marketing/Media

The Head of Performance Marketing/Media will lead the strategy, execution, and optimization of all digital performance channels to drive measurable growth across acquisition, engagement, and retention. This leader owns channel planning, media mix modeling, audience segmentation, attribution strategy, and campaign performance across paid social, paid search, programmatic, affiliate, and emerging channels. They will partner closely with Sales, Product, and Brand teams to align performance goals with business objectives while continually testing, learning, and optimizing to scale pipeline and revenue.

 Key Responsibilities:

About us:

  1. Own performance marketing strategy across all paid digital channels to drive demand, conversions, and measurable revenue impact.
  2. Lead budgeting, forecasting, and media planning to maximize ROI and cost efficiency.
  3. Implement robust attribution models, analytics frameworks, and performance dashboards.
  4. Manage internal and external teams/agencies to execute best-in-class campaigns.
  5. Continuously test creative, audience, and channel strategies to optimize performance.
  6. Align closely with Brand, Product, and Sales to ensure messaging and targeting coherence.
  7.  

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.


Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.

JOB ROLES

Head of Performance Marketing/Media

The Head of Performance Marketing/Media will lead the strategy, execution, and optimization of all digital performance channels to drive measurable growth across acquisition, engagement, and retention. This leader owns channel planning, media mix modeling, audience segmentation, attribution strategy, and campaign performance across paid social, paid search, programmatic, affiliate, and emerging channels. They will partner closely with Sales, Product, and Brand teams to align performance goals with business objectives while continually testing, learning, and optimizing to scale pipeline and revenue.

 Key Responsibilities:

  1. Own performance marketing strategy across all paid digital channels to drive demand, conversions, and measurable revenue impact.
  2. Lead budgeting, forecasting, and media planning to maximize ROI and cost efficiency.
  3. Implement robust attribution models, analytics frameworks, and performance dashboards.
  4. Manage internal and external teams/agencies to execute best-in-class campaigns.
  5. Continuously test creative, audience, and channel strategies to optimize performance.
  6. Align closely with Brand, Product, and Sales to ensure messaging and targeting coherence.
  7.  

About us:

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

 

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.