Player-Coach, B2B + B2C Director of Growth Marketing, Demand Generation | Rapidly Expanding Workplace Services for Healthcare Company

Director of Demand Generation | $190K–$210K + Bonus | San Francisco or Seattle

About the Opportunity

Our client is a rapidly expanding workplace services for healthcare company operating at an approximately $200 million revenue run rate, with a board-backed growth plan to reach $400 million by 2030. The business serves both institutional clients (B2B) — school districts, healthcare facilities, and public health partners — and individual healthcare candidates (B2C) who apply to support assignments nationwide.

This is a newly created seat. Our client is hiring its first true Director of Demand Generation: a player-coach who can build a segmented, full-funnel demand generation engine from the ground up while staying hands-on with campaigns, data, and execution. This is a heavy lift by design — high-growth, build-first, “we can do that, spread your wings” territory for the right operator.

What You’ll Own

• Build and own a highly segmented, multi-channel growth & demand generation engine across both B2B (institutional/client-side) and B2C (candidate/provider-side) audiences.
• Design and execute lead funnel strategy segmented by specialty and by geography across a nationwide branch and client network.
• Own and optimize an approximately $2 million paid media and advertising budget across search, social, programmatic, and job-board channels — improving cost per lead and cost per acquisition.
• Build out Salesforce-based demand gen infrastructure: lead scoring, routing, attribution, and clean handoff to sales and business development.
• Consolidate fragmented data across systems into decision-grade dashboards and reporting for executive leadership.
• Stand up marketing automation, ABM, and lifecycle nurture programs largely from scratch.
• Partner cross-functionally with sales, business development, and operations to align demand generation with client-acquisition and candidate-pipeline goals.
• Build the function with limited team support initially — this role is builder-first: expect to execute campaigns directly, not just direct a team, while also setting long-term strategic foundation.
• Report on and continuously test and optimize funnel performance in support of the company’s growth trajectory from ~$200M to $400M by 2030.

What You’ll Bring

• 8+ years in demand generation or growth marketing, including 3+ years leading a team or function — B2B, B2C, or dual-audience experience strongly preferred (workplace services, healthcare, marketplace, or services industries a plus).
• Deep, hands-on Salesforce experience — CRM administration, lead and opportunity workflows, campaign tracking, and reporting. This is required, not preferred.
• Fluency across the broader demand gen stack: marketing automation platforms (e.g., HubSpot, Marketo, Pardot), paid media platforms, SEO/SEM, and analytics/BI/reporting tools.
• Proven ability to build segmented, multi-audience lead funnels from the ground up inside a high-growth environment.
• Experience managing paid media budgets of $1M+ with a demonstrated track record of improving ROI.
• A builder’s mindset — comfortable operating as both strategist and hands-on operator, willing to build campaigns and pull reports personally, not just direct a team.
• Based in or willing to work from San Francisco, CA or Seattle, WA.

Compensation & Location

Base Salary: $190,000 – $210,000

Bonus: 15% target annual bonus

Location: San Francisco, CA or Seattle, WA

Ready to Build This?

If you’ve built a demand generation engine from zero, know Salesforce inside and out, and want the mandate — not just the title — to build, grow, and optimize a segmented lead funnel for a company scaling toward $400M, we want to hear from you. Apply today or reach out directly to start the conversation.

Frequently Asked Questions

What does a Director of Demand Generation do at this company?

This Director of Demand Generation builds and owns a segmented, multi-channel demand generation engine covering both B2B lead generation (institutional clients) and B2C lead generation (candidates and providers). The role includes owning a ~$2 million ad budget, building Salesforce-based marketing infrastructure, and consolidating fragmented data into decision-grade reporting.

What is the salary range for this role?

The role pays $190,000–$210,000 in base salary plus a 15% target annual bonus.

Is this role based in San Francisco or Seattle?

The role is based in either San Francisco, CA or Seattle, WA. – Or Pacific Northwest

Is Salesforce experience required?

Yes. Hands-on Salesforce experience — including CRM administration, lead and opportunity workflows, and campaign tracking — is a required qualification, along with fluency in other demand generation tools such as marketing automation platforms, paid media, and analytics/BI tools.

Is this a hands-on role or a purely strategic leadership role?

Both. This is a player-coach role. The company is building its demand generation function largely from scratch with limited support initially, so the person hired needs to be comfortable building and executing campaigns directly, not only directing a team.

What makes this Director of Demand Generation role different from a typical one?

This is a newly created, first-of-its-kind seat at a rapidly expanding workplace services for healthcare company scaling from an approximately $200 million run rate to a $400 million target by 2030. The mandate covers both B2B and B2C demand generation, a highly segmented lead funnel strategy, and ownership of a significant advertising budget — with real latitude to build and grow the function.