Senior Director, Digital Marketing Manager Elyria, Ohio (Onsite)

Overview

Job Opportunity: Senior Director, Digital Marketing Manager

Location: Elyria, Ohio (Onsite)

Are you a results-driven digital marketing professional ready to lead and innovate? A top eCommerce site manufacturing firm of kitchen and restaurant supplies seeks a Senior Director Digital Marketing Manager to take charge of our eCommerce and online marketing efforts. We are a market disruptor and technology leader, setting ourselves apart through exceptional product promotion and sales via digital channels.

Local Candidates Encouraged: Applicants from Cleveland, Ohio, or nearby areas with relevant experience are strongly encouraged to apply.

Key Responsibilities:

• Strategic Leadership: Develop and implement digital strategies to foster lasting customer engagement and deliver a first-class online experience.
• Advertising Management: Launch optimized online advertisements within budget to boost sales and enhance brand awareness.
• Digital Campaign Execution: Plan and execute all digital marketing initiatives, including SEO/SEM, email marketing, database marketing, social media, and display advertising campaigns.
• Content Coordination: Oversee the creation of compelling digital content for lead generation, including websites, emails, blogs, videos, SMS, live chat, press releases, and podcasts.
• Performance Analytics: Measure digital marketing efforts using web analytics tools such as Google Analytics (GA4) and Tableau, ensuring optimal KPIs, ROAS, and ROI.
• Customer Experience Optimization: Analyze end-to-end customer experiences across channels and identify improvements to enhance user engagement.
• Trend Analysis: Stay updated on emerging digital technologies and provide thought leadership for potential adoption.
• Website and CRM Oversight: Manage website, eCommerce, and CRM updates to ensure seamless functionality.
• Social Media Management: Plan, design, and monitor the company’s presence on social media platforms, driving audience engagement.
• Creative Content: Develop innovative ideas for content marketing and website updates.
• Campaign Testing: Plan, execute, and evaluate experiments to improve conversion rates.
• Collaboration: Work with internal teams to create optimized landing pages and improve user experience.
• Email Campaigns: Prepare and distribute online newsletters and promotional emails across multiple channels.

Qualifications:

• Proven experience as a Senior Director Digital Marketing Manager or in a similar digital marketing role.
• Deep understanding of digital marketing concepts and best practices.
• Expertise in B2C and B2B marketing strategies, including SEO/SEM, Google GA4/AdWords, Bing, email campaigns, and social media management.
• Hands-on experience developing and managing eCommerce websites.
• Familiarity with web design, CMS platforms, and CRMs (HubSpot & Salesforce preferred).
• Knowledge of ad-serving tools and advanced web analytics platforms.
• Exceptional skills in creative content writing and visual communication.
• Strong analytical, project management, and critical thinking abilities.
• Ability to multitask and meet tight deadlines.
• Excellent communication and interpersonal skills.
• Bachelor’s degree in marketing or a relevant field; additional qualifications in web design or animation are a plus.

Why Join Us?

This is your chance to work with a top-tier eCommerce firm at the forefront of innovation in the kitchen and restaurant supply industry. We offer a dynamic work environment, a supportive leadership team, and opportunities for growth.

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Apply Today!

If you’re passionate about digital marketing and want to be part of an industry-leading team, we’d love to hear from you. Take the next step in your career and make an impact with us in Elyria, Ohio.