Senior Director of Marketing – Manufacturing & Robotics

On-Site | Waltham, Massachusetts

Head of Marketing | B2B Manufacturing, Robotics & Industrial Automation

We are seeking a Senior Director of Marketing to serve as the Head of Marketing for a high-growth robotics and industrial automation company headquartered in Waltham, MA. This is a hands-on, on-site leadership role for a senior B2B marketing executive with deep experience in manufacturing, robotics, automation, or B2B engineering equipment.

This leader will own end-to-end marketing strategy and execution, including brand positioning, demand generation, ABM, content, digital marketing, website ownership, and events, to position the company as a category leader in robotic automation across sortation, item picking, and trailer unload solutions.

The ideal candidate brings a strong product- and solutions-led mindset, ensuring the brand clearly communicates customer value, ROI, and operational impact — not just technology.

Role Overview

This is a player-coach role designed for a marketing leader who thrives in both strategy and execution. You will personally write, review, optimize, analyze, and measure marketing programs while leading and mentoring a team of 4–5 marketing professionals.

If you prefer to delegate rather than execute, this role will not be the right fit.

You will partner closely with Sales, Customer Success, Engineering, and Executive Leadership to drive top-of-funnel demand, accelerate pipeline growth, and deliver measurable revenue impact.

Key Responsibilities

Strategic Leadership & Brand Positioning

• Own and execute a comprehensive B2B marketing strategy aligned with commercial growth goals.

• Lead brand positioning, messaging, and visual identity, with emphasis on products, solutions, and customer outcomes.

• Serve as the brand steward, ensuring consistency and clarity across all channels.

• Ensure the company website clearly communicates market leadership and real-world value.

Demand Generation, ABM & Pipeline Growth

• Design and execute integrated demand generation programs to drive qualified pipeline.

• Build and scale Account-Based Marketing (ABM) strategies targeting enterprise manufacturing and logistics accounts.

• Leverage Salesforce CRM and marketing automation platforms to run data-driven campaigns by vertical and ICP.

• Partner with Sales leadership on lead management, pipeline visibility, and shared KPIs.

• Track performance against pipeline contribution, conversion rates, and revenue impact.

Content, Messaging & Thought Leadership

• Develop high-impact content including case studies, white papers, videos, customer stories, and sales enablement assets.

• Establish the company as a thought leader in robotics, automation, and AI-enabled supply chain transformation.

• Drive PR, executive visibility, and industry media engagement.

Digital Marketing & Website Ownership

• Own the strategy, performance, and evolution of the company website.

• Lead SEO, conversion optimization, and digital analytics initiatives.

• Ensure digital storytelling emphasizes customer ROI, differentiation, and use-case clarity.

Events & Trade Shows

• Lead strategy and execution for industry trade shows, conferences, and customer events.

• Ensure events deliver measurable pipeline and business development impact.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and develop a high-performing marketing team across brand, digital, content, and demand generation.

• Collaborate closely with Sales, Customer Success, Engineering, and Product.

• Serve as a core member of the Go-To-Market leadership team, reporting directly to the Chief Commercial Officer.

Required Qualifications

• 12+ years of progressive B2B marketing experience, including 5+ years in senior leadership roles.

• Proven success leading marketing for manufacturing, robotics, industrial automation, or B2B engineering equipment companies.

• Strong background in demand generation, ABM, and pipeline-driven marketing.

• Deep experience with Salesforce CRM and modern marketing automation platforms.

• Ability to connect marketing performance directly to pipeline and revenue outcomes.

• Exceptional communication, storytelling, and leadership skills.

• Demonstrated hands-on, player-coach mentality in fast-paced environments.

• Experience managing and developing high-performing marketing teams.

Preferred Qualifications

• Background in robotics, automation, AI, or supply chain technology.

• Experience marketing to Fortune 100 or large enterprise customers.

• Strong working knowledge of SEO, digital analytics, and MarTech stacks (Marketo, Pardot, Google Analytics, etc.).

• Bachelor’s degree in Marketing, Communications, Business, or related field.

What We Offer

• Competitive compensation with performance-based incentives.

• Comprehensive benefits including health, dental, vision, and 401(k).

• Opportunity to lead and scale marketing for a category-defining robotics company.

• Collaborative, growth-oriented culture with strong executive visibility.

• On-site leadership role in Waltham, MA, working closely with engineering and commercial teams.