Vice President, Acquisition Marketing

B2C | Enrollment Growth | Digital Performance | Private Equity–Backed
📍 Phoenix, AZ (Onsite/Hybrid Preferred)
💰 Compensation: $200,000–$225,000 base + performance bonus (based on experience)

The Opportunity

We are exclusively retained by a high-growth, Private Equity–backed organization seeking a Vice President of Acquisition Marketing to build and scale a full-funnel, performance-driven growth engine.

This is a hands-on executive role for a sophisticated, data-driven marketing leader who has deep roots in direct response and digital performance marketing, with a proven ability to drive high-value customer acquisition in complex B2C environments.

You will work directly with the CEO and Founder and the Private Equity leadership team to architect, test, and scale a modern acquisition strategy across digital, direct, and CRM-driven channels. The goal: drive enrollments and revenue growth for a premium, high-consideration service offering (average investment ~$100K per customer) with a longer, nurture-heavy sales cycle.

This leader will also partner closely with the Enrollment and Business Development teams to align marketing, pipeline strategy, and revenue outcomes.

What You’ll Own

• Build and execute a full-funnel acquisition strategy across digital, direct, and CRM-driven channels

• Drive highly segmented, data-backed campaigns that convert complex B2C audiences

• Design and optimize long-cycle, nurture-based customer journeys

• Own performance across all acquisition channels (paid media, CRM, lifecycle, retargeting, direct, etc.)

• Develop and scale CRM, marketing automation, and attribution systems

• Partner with Enrollment and Business Development to align lead flow, conversion, and revenue goals

• Lead, coach, and scale a performance team of enrollment and business development specialists

• Serve as a strategic thought partner to the CEO and PE leadership, shaping enterprise growth strategy

• Build dashboards, forecasting models, and ROI reporting tied directly to revenue

What We’re Looking For

• 12+ years of experience in B2C acquisition, performance marketing, or revenue growth leadership

• Proven success driving multi-million-dollar revenue growth through customer acquisition

• Deep experience with direct marketing strategy, segmentation, and full-funnel performance models

• Strong background in high-consideration, high-price-point ($50K–$100K+) customer journeys

• Experience in education, enrollment-driven, or service-based B2C environments

• Highly data-driven, analytical, and ROI-focused

• Hands-on leader comfortable operating in the weeds while thinking at the enterprise level

• Experience working with or reporting into Private Equity leadership is a strong plus

• Global or multi-market experience is helpful

• Phoenix-based candidates strongly preferred

Why This Role

This is a rare opportunity to build a modern acquisition engine from the ground up, own revenue outcomes, and sit at the strategy table with executive and Private Equity leadership. The mandate is clear: drive growth, scale enrollments, and create measurable enterprise value.