Vice President, Marketing B2B Mid-market and Enterprise

Location: On-site — Boston, MA or Menlo Park, CA
Compensation: $275,000–$290,000 base + performance bonus + equity program

Overview

We are seeking a Vice President of Marketing to serve as a full-stack, enterprise-grade marketing leader driving measurable revenue and profit impact across high-growth B2B businesses. This is a highly visible, hands-on executive role requiring strong executive presence, board-level communication skills, and deep expertise in enterprise demand generation and ABM.

The ideal candidate has built and scaled marketing organizations in less mature environments (0→1 or 1→2), supported up-market motions with $50K+ ACV customers, and partnered closely with CEOs and executive teams to influence growth strategy, pipeline creation, and long-term value creation. An MBA is a significant plus, particularly for candidates with strong financial, strategic, or operational depth.

This role is on-site and requires regular collaboration with senior executives, portfolio leaders, and cross-functional stakeholders.

Key Responsibilities

Enterprise Marketing Leadership & Value Creation

• Act as a senior marketing leader driving revenue, pipeline, and profit impact across enterprise and mid-market B2B businesses.

• Identify, prioritize, and execute high-impact marketing opportunities that accelerate growth and improve unit economics.

• Establish and track leading and lagging indicators tied to pipeline velocity, revenue, CAC efficiency, and profitability.

Demand Generation & ABM Excellence

• Lead and evolve sophisticated enterprise demand generation and ABM motions targeting $50K+ ACV customers.

• Support and guide up-market GTM strategies across complex, long-cycle sales environments.

• Partner closely with Sales, Revenue Operations, and executive leadership to ensure tight alignment between marketing strategy and revenue outcomes.

Executive & Board Engagement

• Serve as a trusted marketing advisor to CEOs and executive teams; prior experience reporting into or working very closely with a CEO is essential.

• Act as the marketing subject matter expert for potential investments or initiatives involving $50K+ ACV deals.

• Prepare clear, data-driven assessments and written memos for executive leadership and investment committee discussions.

Portfolio & Ecosystem Development

• Work cross-functionally with multiple stakeholders across marketing teams and leadership groups.

• Identify, evaluate, and cultivate relationships with best-in-class marketing vendors, platforms, agencies, and executive-level talent.

• Build a long-term ecosystem of marketing capabilities and leaders that can be leveraged over time.

Ideal Candidate Profile

Experience & Background

• 10+ years of B2B marketing experience, with significant depth in demand generation and enterprise marketing.

• Proven success supporting mid-market and enterprise customers in B2B technology environments.

• Experience building or scaling marketing organizations in $50–75M ARR companies or similarly staged businesses.

• Strong exposure to less mature marketing environments (0→1 or 1→2), with a track record of building foundations that scale.

• Experience leading B2B marketing teams directly and/or supporting them on the investor, agency, or consulting side.

• MBA strongly preferred, especially for candidates with demonstrated financial acumen, strategic planning experience, or exposure to board-level decision-making.

Skills & Capabilities

• Deep expertise in enterprise ABM, pipeline creation, and up-market GTM strategies.

• Executive presence with the ability to influence senior leaders, boards, and cross-functional teams.

• Highly analytical and structured thinker; skilled at breaking down complex problems and driving clear, actionable solutions.

• Strong written and verbal communicator, comfortable producing executive-level narratives and investment-grade assessments.

• Proven value creator with real-world case studies demonstrating how marketing strategy and execution drove revenue, pipeline, and profit.

Personal Attributes

• Confident, decisive, and comfortable operating across multiple initiatives and stakeholders simultaneously.

• Naturally curious and strategic — asks the right questions and seeks data-backed answers.

• Hands-on leader who balances strategic vision with practical execution.

• Thrives in fast-moving, high-expectation environments with senior visibility.

Why This Role

This is a rare opportunity to operate at the intersection of enterprise marketing, executive leadership, and value creation. You will have meaningful influence, significant visibility, and the opportunity to shape growth outcomes at scale — while partnering directly with CEOs and senior decision-makers.