PIPELINE – VP, Marketing Demand Generation– Dermatology Platform (PE-Backed)

Target Salary $200-220,000 base plus bonus. 

REQUIRED –

• At least 5 years leading direct-to-patient marketing within multi-site healthcare provider services

About the Opportunity

We’re retained to find a VP, Marketing Demand Generation for a leading private equity-backed platform built around the acquisition and growth of dermatology groups. They operates a multi-state network of clinics offering medical dermatology,  pathology, and cosmetic services, with a strategy centered on patient-centered, physician-focused care and continued expansion across its markets.

Growth priorities include expanding aesthetic services, deepening patient engagement, scaling technology-enabled patient access, and increasing lifetime patient value across the platform.

The Role

This organization needs a dynamic, data-driven VP, Marketing Demand Generation to own enterprise-wide patient growth, brand strategy, and direct-to-patient marketing across an expanding, multi-state footprint. You’ll build and execute a modern, scalable marketing strategy that accelerates patient acquisition, strengthens retention, grows cosmetic and aesthetic utilization, and supports both de novo clinics and newly acquired practices.

This is a role for a strategic operator, someone who pairs sophisticated digital marketing with local market activation, CRM and patient lifecycle management, and real analytical discipline. You’ll work closely with operations, physician leadership, practice administrators, recruiting, and the executive team to drive measurable growth and a better patient experience.

What Success Looks Like

• Build a scalable, enterprise-wide marketing function that can support continued geographic expansion and provider growth.
• Accelerate direct-to-patient growth through sophisticated, multi-channel acquisition and retention strategies.
• Grow aesthetic and cosmetic revenue by converting existing general dermatology patients into cosmetic patients through targeted lifecycle marketing.
• Improve patient lifetime value and retention through stronger CRM, recall, and engagement capabilities.
• Elevate local market performance with clinic-level marketing playbooks that support provider ramp-up, de novo launches, and market expansion.
• Stand up data-driven marketing infrastructure — KPI reporting, attribution, and analytics — across all markets.
• Improve the digital patient experience across scheduling, intake, communication, and follow-up.
• Strengthen brand positioning for each market brand as a leading, patient-centered dermatology provider.
• Build and develop a high-performing marketing organization capable of supporting a fast-growing, multi-site healthcare platform.
• Support growth through de novos and M&A with repeatable marketing integration and launch playbooks.
• Lead internal and external communications.

Who Thrives Here

• Strategic, but just as comfortable in the execution details
• A data-driven decision maker
• Entrepreneurial and growth-minded
• A collaborative, cross-functional leader
• A strong communicator with real executive presence
• Customer-obsessed, with genuine interest in the patient experience
• Energized by fast-paced, high-growth environments
• Experienced operating across local markets and multiple sites
• Able to balance enterprise standardization with market-level flexibility
• Capable of leading change and scaling a team — including managing a lean internal group alongside external resources

What You’ll Need

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of progressive marketing leadership experience
• At least 5 years leading direct-to-patient marketing within multi-site healthcare provider services
• A track record of scaling consumer healthcare marketing programs across multiple geographic markets
• Deep expertise in digital performance marketing, CRM/lifecycle marketing, local market activation, patient acquisition, and marketing analytics
• Experience managing multi-million-dollar marketing budgets with real ROI accountability
• Strong analytical and operational instincts in fast-paced, growth-oriented environments

Preferred:

• Experience in dermatology, aesthetics, med spa, cosmetic surgery, or an adjacent physician practice services business
• Familiarity with patient engagement technologies, online scheduling platforms, and reputation management systems
• Experience supporting de novo clinic launches and M&A integration marketing

Ready to Talk?

If this sounds like your next move, I’d like to hear from you. Reach out directly and confidentially to David Honig at marketsearch29@gmail.com — include a resume and a short note on the multi-site or healthcare growth marketing work you’re most proud of. All inquiries are handled discreetly.

FAQ

What does this Vice President of Marketing role oversee? Enterprise-wide patient growth, brand strategy, and direct-to-patient marketing for a multi-state dermatology platform, spanning digital acquisition, CRM/lifecycle marketing, local market activation, and marketing for new and acquired clinics.

Is this an in-house role or an agency role? It’s an in-house executive role with the platform’s ownership and operating group, working directly with physician leadership, operations, and practice administrators — not an agency engagement.

What industry background is required? Multi-site healthcare provider services marketing experience is required. Direct experience in dermatology, aesthetics, med spa, or cosmetic surgery is preferred but not mandatory.

Does this role manage a team? Yes. The VP will build and lead a 2 person marketing organization, including managing a lean internal team alongside external agency or vendor resources.

Is this a confidential search? Yes. This is a retained, confidential search. Inquiries and resumes are handled discreetly and are not shared without the candidate’s consent.

How do I apply or ask questions before applying? Contact David Honig directly at marketsearch29@gmail.com. A brief note on your relevant experience alongside your resume is the fastest path to a conversation.