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JOB ROLES

Lifecycle Marketing Director

The Lifecycle Marketing Director will design and execute strategies that engage customers throughout their full journey—from acquisition and onboarding through retention, upsell, and advocacy. This role leverages segmentation, customer insights, and marketing automation to deliver personalized experiences across email, in-product messaging, paid media, and other digital channels. The ideal candidate understands how to analyze customer behavior, optimize conversion points, and drive long-term customer value.

 Key Responsibilities:

About us:

  1. Develop, test, and optimize lifecycle campaigns across key customer touchpoints.
  2. Define segmentation strategies and create personalized messaging flows that improve activation, retention, and loyalty.
  3. Partner with Product, Sales, and Customer Success to understand customer needs and align messaging.
  4. Monitor performance metrics and use data to continually improve engagement and ROI.
  5. Manage marketing automation tools and ensure campaigns are executed accurately and on schedule.
  6.  

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.

JOB ROLES

Lifecycle Marketing Director

The Lifecycle Marketing Director will design and execute strategies that engage customers throughout their full journey—from acquisition and onboarding through retention, upsell, and advocacy. This role leverages segmentation, customer insights, and marketing automation to deliver personalized experiences across email, in-product messaging, paid media, and other digital channels. The ideal candidate understands how to analyze customer behavior, optimize conversion points, and drive long-term customer value.

 Key Responsibilities:

  1. Develop, test, and optimize lifecycle campaigns across key customer touchpoints.
  2. Define segmentation strategies and create personalized messaging flows that improve activation, retention, and loyalty.
  3. Partner with Product, Sales, and Customer Success to understand customer needs and align messaging.
  4. Monitor performance metrics and use data to continually improve engagement and ROI.
  5. Manage marketing automation tools and ensure campaigns are executed accurately and on schedule.
  6.  

About us:

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.