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JOB ROLES

Performance Marketing Leader

The Performance Marketing Leader is responsible for developing and executing data-driven acquisition and growth strategies across paid digital channels. This role oversees campaign planning, audience segmentation, creative testing, and optimization to drive measurable pipeline, revenue, and ROI. The ideal candidate is a strategic thinker who is hands-on with analytics, understands attribution and MarTech tools, and can quickly analyze performance to guide decision-making.

 Key Responsibilities:

About us:

  1. Lead paid digital strategy across channels including search, social, display, programmatic, and affiliates.
  2. Own performance analytics, reporting, forecasting, and attribution modeling to optimize spend and scale results.
  3. Partner with Sales, Product, and Brand to align campaigns to revenue goals and audience priorities.
  4. Develop, test, and iterate creative, messaging, and landing pages to improve conversion.
  5. Manage budgets, agency partners, and internal teams to ensure channel efficiency and continuous improvement.
  6.  

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.

JOB ROLES

Performance Marketing Leader

The Performance Marketing Leader is responsible for developing and executing data-driven acquisition and growth strategies across paid digital channels. This role oversees campaign planning, audience segmentation, creative testing, and optimization to drive measurable pipeline, revenue, and ROI. The ideal candidate is a strategic thinker who is hands-on with analytics, understands attribution and MarTech tools, and can quickly analyze performance to guide decision-making.

 Key Responsibilities:

  1. Lead paid digital strategy across channels including search, social, display, programmatic, and affiliates.
  2. Own performance analytics, reporting, forecasting, and attribution modeling to optimize spend and scale results.
  3. Partner with Sales, Product, and Brand to align campaigns to revenue goals and audience priorities.
  4. Develop, test, and iterate creative, messaging, and landing pages to improve conversion.
  5. Manage budgets, agency partners, and internal teams to ensure channel efficiency and continuous improvement.
  6.  

About us:

We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.

Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.