The VP, Customer Lifecycle & Retention will be responsible for developing a comprehensive, data-driven strategy to increase customer loyalty, maximize lifetime value, and reduce churn across all customer segments. This leader will oversee customer segmentation, lifecycle marketing programs, and retention campaigns across email, SMS, in-product messaging, loyalty programs, and customer engagement channels. They will partner closely with Product, Marketing, Sales, and Customer Success to ensure seamless customer experiences that drive adoption, satisfaction, and advocacy. The ideal candidate blends analytics, strategic vision, and hands-on execution, with a strong ability to optimize messaging, personalize engagement, and identify key moments that influence customer behavior.
Key Responsibilities:
About us:
We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.
Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.
The VP, Customer Lifecycle & Retention will be responsible for developing a comprehensive, data-driven strategy to increase customer loyalty, maximize lifetime value, and reduce churn across all customer segments. This leader will oversee customer segmentation, lifecycle marketing programs, and retention campaigns across email, SMS, in-product messaging, loyalty programs, and customer engagement channels. They will partner closely with Product, Marketing, Sales, and Customer Success to ensure seamless customer experiences that drive adoption, satisfaction, and advocacy. The ideal candidate blends analytics, strategic vision, and hands-on execution, with a strong ability to optimize messaging, personalize engagement, and identify key moments that influence customer behavior.
Key Responsibilities:
About us:
We recruit marketing leaders who build momentum. From brand to demand, lifecycle to digital strategy, we specialize in retained marketing executive search placing executives who turn marketing into a measurable growth engine. Boston roots, national reach, and a network built on trust, speed, and depth.
Our clients are organizations ready to scale consumer, B2B, B2C, SaaS, emerging and established brands. We know the signals of leaders who can drive revenue, inspire teams, and create marketing that breaks through. Let’s talk about finding the right fit for your next stage of growth.
