VP, Growth

Compensation $200,000-225,000 base

MUST HAVE SIMILAR BPO EXPERIENCE. 

Remote, US or Canada (Toronto or Ottawa, Ontario) · Reports to the CEO and Founder · Individual contributor

We’re searching for a VP, Growth for an AI-enabled bookkeeping firm that just crossed $1M in ARR.

This is a hands-on role. You won’t inherit a team or an agency roster. You’ll report straight to the founder, own the number, and build the growth engine yourself.

If you’ve run paid, SEO, AEO and lifecycle at a firm like Bench or Ramp and wished you could do it with fewer layers and more say, I’d like to talk with you.

The company

Our client pairs real, credentialed bookkeepers with AI. The AI handles the grunt work: categorization, transaction matching, duplicate-charge flags and close prep. People own the judgment calls and sign off on every close.

What that means for a growth leader is a product that’s easy to believe in:

• Books closed on a set date each month, with senior accounting review on every close
• A consistent, assigned, US-based team for each client, plus a backup reviewer who knows the books
• Plain-English commentary on what changed each month, instead of numbers with no context
• A savings review built into the service that has turned up thousands of dollars a year in vendor, payroll and software spend for clients
• Full scope beyond the books: payroll, AR/AP, inventory and sales tax, tax-ready year-end packages and multi-entity support
• Three service tiers, from startup books to a fully embedded finance team

They serve small and growing businesses across roughly 18 industries, including construction and trades, restaurants, healthcare and dental, law firms, property management, ecommerce, SaaS, nonprofits and municipalities. That’s a lot of segments to test, and a lot of room to find the ones that scale.

The role

You’ll be the first senior growth hire. The founder wants someone who can set the strategy in the morning and launch the campaign in the afternoon.

The job is to take a business with real traction and a strong service model and turn it into a repeatable, measurable acquisition machine.

What you’ll own

• The growth plan. Set targets with the CEO for pipeline, new MRR, CAC and payback, and report on them weekly.
• Paid acquisition. Build and run Google, Microsoft, Meta and LinkedIn campaigns yourself. Bidding, budgets, creative testing, landing pages.
• Search and AI answers. Own SEO and AEO so the firm shows up when owners search, and when they ask ChatGPT, Perplexity or Google’s AI for a bookkeeper.
• Vertical plays. Pick the industries with the best unit economics and build pages, offers and campaigns for each.
• Conversion. Tighten the path from first visit to quote to signed client. Test pricing pages, forms and calculators.
• Lifecycle and referrals. Build nurture, win-back and referral programs, including CPA and partner channels.
• Measurement. Stand up clean tracking in GA4 and the CRM so every dollar ties back to revenue.
• Tools and vendors. Use AI tools to move fast, and bring in freelancers only where it’s smarter than doing it yourself.

What you bring

• 8+ years in growth, performance or demand gen marketing, with recent time as the senior growth person at an early-stage company
• BPO experience is strongly desired. Ideally you’ve driven growth at an outsourced bookkeeping, accounting or finance services firm, or a fintech serving SMBs. Think Bench, Ramp, Pilot, Botkeeper, Bookkeeper360 or Decimal.
• A real understanding of how service businesses grow: quote-based sales, onboarding capacity, churn, and why a client’s first 90 days matter
• Hands-on skill in paid search and paid social. You’ve managed the budget and pulled the levers yourself.
• SEO and AEO fluency, and comfort with GA4, a CRM like HubSpot, and AI tools for content and analysis
• A track record you can put numbers on: CAC down, pipeline up, payback shortened
• You’re happy as an individual contributor. You like building more than managing.

Nice to have

• Marketing to SMB owners in one or more of the client’s core industries
• Partner or CPA channel experience
• Experience taking a company from about $1M toward $5M+ ARR

Location

Fully remote. Open to candidates based in the US, or in Toronto or Ottawa, Ontario. You’ll work US business hours with the founder and team.

Why this one is worth a look

• You report to the founder. No layers, fast decisions.
• The service model is already built and working. Your job is to scale it.
• $1M ARR is early enough that your work moves the needle, and late enough that there’s data to work with.
• AI is built into the service, so you’re marketing something that’s ahead of the category.
• Compensation is competitive for the stage. Details are shared in confidence on the first call.

Interested? Let’s talk.

If this sounds like you, send me a note at Info@marketsearch29.com with your LinkedIn profile and a line or two on the growth numbers you’re proudest of. Everything stays confidential. I’ll share the company name and full details on our first call.

If you’re a CEO or founder hiring senior marketing talent, this is the kind of search we run every day. MarketSearch Executive Search is 100% retained and focused on marketing and growth leadership. We average about 4 weeks from signed engagement to a signed offer, and every placement is guaranteed for the first year. I’m personally involved in every search.

If you’re stuck on a growth hire, or just thinking about one, reach out at Info@marketsearch29.com or visit marketsearchrecruiting.com. Happy to jump on a quick call and talk it through.

Dave Honig MarketSearch Executive Search

FAQ

Is this VP, Growth role remote? Yes. It’s fully remote for candidates in the US, or in Toronto or Ottawa, Ontario. You’ll work US business hours.

Who does the VP, Growth report to? The CEO and Founder, directly. There’s no layer in between.

Is this a people-management role? No. It’s an individual contributor role. You’ll plan and run the work yourself, with freelancers or AI tools where they make sense.

What kind of company is it? An AI-enabled bookkeeping firm. Credentialed bookkeepers do the work, AI speeds up the routine parts, and senior accountants review every monthly close. The company has about $1M in ARR.

Why is the company name confidential? The founder wants to keep the search quiet while it’s underway. The name and full details are shared on a first call with qualified candidates.

What experience matters most? Hands-on growth and performance marketing at a BPO, outsourced bookkeeping or accounting firm, or an SMB fintech. Experience at firms like Bench or Ramp is strongly desired.

What will success look like in the first year? A predictable flow of qualified leads, lower CAC, a shorter payback period, and a clear read on which industries and channels scale best.

How do I apply? Email Info@marketsearch29.com with your LinkedIn profile and a short note on your best growth results.

What is a retained executive search? The client pays a search firm a committed fee to run the search start to finish. It’s how companies hire senior and confidential roles when a job board won’t cut it.

How fast can MarketSearch Executive Search fill a senior growth role? Our average is about 4 weeks from signed engagement to the candidate’s signed offer.

Are MarketSearch placements guaranteed? Yes. If a placement doesn’t last the first year, we run a replacement search at no charge. Our first-year retention rate is 100%.

When should a company hire a VP, Growth instead of a CMO? When growth has stalled or never got going and you need one modern, revenue-tied marketer who does the work hands-on. That’s often the right move at $1M to $10M in revenue.