Overview
About the Opportunity
Our clients Strategic Services consists of four pillars that enable customers to maximize their platform usage, develop best-in-class mobile experiences and marketing that resonates with their ideal user – strategic platform enablement, mobile strategy and optimization along with experience delivery and reporting & insights services. The Services team is home to expert digital marketers and trusted advisors to the largest brands around the globe.
As a Senior Strategic Consultant, you’ll have the opportunity to collaboratively influence the engagement strategy of some of the world’s largest and most respected brands. Leveraging your industry and consulting expertise, you will assist customers in maximizing their use of the technology to meet customer experience and monetization goals, solve business problems and deliver world class, personalized customer engagement experiences..
You’ll become a product expert, contributing to thought leadership, and both customer-facing and internal Airship content to educate and inspire others with customer experience insights, case studies and research. You will need to be experienced and proficient in the latest email design and deliverability best practices as well as cross-channel strategies and customer journey mapping.
Your knowledge and experience will enable you to assist with improving process, efficiencies, strategic offerings and execution standards across the team and help foster teamwork among consultants and cross-functional teams, regionally and worldwide.
The best part of working at our client is their strong culture of cross-functional collaboration and highly integrated teams in sales, customer solutions, product, and marketing to help you succeed.
Role Responsibilities
Strategic Consultant
- Identify business problems and associated KPIs and translate to client-driven customer experience solutions through robust planning and measurement.
- Work independently and/or in cross-functional teams to proactively identify opportunities to improve and expand customer engagement strategies based on explicit and implicit customer needs and business goals that further the client’s technology and/ or Services adoption.
- Participate in the development of Services customers’ QBRs assisting Account Teams in identifying opportunities for optimization, growth, product expansion and associated customer business value.
- Create and deliver engaging customer workshops, strategy sessions, research and recommendations with the express purpose of helping customers articulate and follow through on their objectives, goals, KPIs and/or North Star metrics to accelerate the results of their mobile and digital marketing efforts and generate economic impact.
- Educate customers on and implement keys to success to promote long-term customer engagement and adoption that improves customer satisfaction, retention and LTV
- Challenge customer stakeholder perspectives, priorities, implementation and/or strategic approaches based on Marketing, customer experience and/or platform expertise.
- Demonstrate proficiency in using the full breadth of the Airship UI in order to execute for customers when necessary, to demonstrate and train and to create compelling use cases examples for workshops and presentations.
Subject Matter Expert
- Act as a Marketing and platform subject matter expert on how best to apply Marketing strategies with Airship technology to deliver against customer objectives.
- Leverage your subject matter expertise to continually shape and innovate our solutions consulting practice worldwide.
- Translate your industry knowledge and expertise into customer solutions, POVs and thought leadership outputs that can be leveraged across Airship teams such as whitepapers, ebooks, webinars, blog posts, customer stories and case studies, internal education and event speaking engagements.
Reporting & Customer Insights
- Translate customer data into actionable insights and recommendations to optimize performance and enhance customer engagement strategies.
- Successful, on-time project delivery that demonstrates measurable results and impact as well as inspiring the wider team to continually improve delivery standards.
- Assist the Strategic Services Team Lead with improving process, efficiencies, strategic offerings and execution standards across the team.
- Responsible for project execution of campaign messages, audience segmentation and identification, executing the test and learn campaign(s), and building reports with insight.
- Help foster teamwork among consultants and cross-functional teams, regionally and worldwide.
Skills and Experience
- 4-5 years of creating and executing digital marketing strategy and campaigns for a global brand and/or consulting experience with a SaaS marketing company.
- 2-3 years of customer-facing consulting or customer side leadership experience and can quickly build trust directly with Marketing C-Suite, Director and Managers in an enterprise organization.
- Bachelor’s degree, or equivalent experience.
- Functional marketing expertise in one or more Airship industry verticals and/or customers.
- Extensive experience in best practice email design principles, deliverability and measurement strategies
- Highly knowledgeable about multi-channel marketing strategies and techniques using three or more channels in mobile, email, SMS, digital wallets, web,, and ever-growing IoT devices.
- Strong experience across multiple marketing disciplines.
- Experience with one or more Marketing Cloud Solutions (Adobe, Oracle, Salesforce, or IBM Unica), ESP (ExactTarget or Responsys) and/or CRM (Salesforce, Microsoft Dynamics).
- Analytical skills and experience evaluating data and trends to expose insights and opportunities.
- Strong interpersonal skills and desire to work in a dynamic and fast-paced environment.
- Clear and organized presentation and communication (written and verbal) skills.
- Team player with the ability to coach and influence others.
- Ability to travel up to an average of 30%.
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To apply for this job email your details to marketsearch29@gmail.com