Overview

Director of Brand & Performance Marketing
 Greater Boston area (On-site)
Budget: $15M in spend across brand & digital performance marketing
Industry Leader | Top 500 Internet Retailer | 40+ Years in Business

Our client, one of the largest catalog companies in their sector, is seeking a Director of Brand & Performance Marketing to lead their marketing efforts across multiple categories. With over 40 years of industry leadership and a team of 500 employees, this company is a powerhouse in direct-to-consumer (DTC) retail and eCommerce.

About the Role

This is a high-impact leadership role reporting to the Head of Digital eCommerce Marketing. You will be responsible for developing and executing brand-building strategies, shopper marketing initiatives, and go-to-market plans across all retail channels, including eCommerce.

Key Responsibilities:

  • Oversee a $15M marketing budget, ensuring optimal allocation across brand & performance marketing.
  • Develop and implement brand-building strategies to strengthen consumer awareness and engagement.
  • Lead shopper marketing, paid media, and consumer insights to drive growth.
  • Create go-to-market strategies for multiple categories, ensuring a seamless consumer journey.
  • Leverage data-driven marketing approaches, including analytics, BI intelligence, and media performance optimization.
  • Work cross-functionally with internal teams to align marketing strategy with overall business goals.
  • Stay ahead of industry trends and implement best practices across digital marketing platforms.

Who You Are

✔️ 10+ years of progressive experience in B2C marketing, with expertise in both performance & brand marketing.
✔️ Strong background in digital marketing tools, platforms, and best practices.
✔️ Proven ability to drive customer acquisition, retention, and engagement through data-driven marketing.
✔️ Solid experience in media strategy, business intelligence, and analytics to improve performance.
✔️ Experience leading marketing teams in a multi-channel retail or eCommerce environment.

Why Join?

✅ Work with an established leader ranked among the Top 500 Internet Retailers.
✅ Own and lead a multi-million-dollar marketing budget with high visibility.
✅ Be at the forefront of brand and digital transformation in the retail space.
✅ Opportunity to influence commercial performance and drive strategic growth

Contact Us

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To apply for this job email your details to marketsearch29@gmail.com