Confidential Search: Head of Brand Performance

Oct 21, 2026 · @David Honig

We’re searching for a Head of Brand Performance for a founder-led consumer products company. It’s a confidential retained search, so I can’t share the name here. I’m happy to share it on a first call.

The company owns a family of everyday consumer brands across home, pet supplies, wellness and similar categories. Most of its sales come through Amazon and Walmart, and it’s now moving into physical retail.

Here’s the opportunity. A lot of shoppers buy these products without knowing which brand they bought. Your job is to change that.

The Role at a Glance

What You’ll Own

• Brand strategy and positioning across a portfolio of consumer brands
• Brand and brand performance campaigns that build awareness and drive sales
• Brand marketing on Amazon and Walmart: storefronts, listing creative, enhanced content, sponsored brand and display ads, and reviews
• Retail media and marketplace data, tied back to branded search, repeat purchase and category share
• One consistent brand story as the products move onto store shelves
• Creative across photo, video, social and influencer
• The budget, the KPIs, and a lean team plus any agency partners

You’ll report straight to the founders. Decisions move fast here.

Who We’re Looking For

• You’ve led brand and brand performance at companies with fewer than 200 employees
• You’ve helped smaller consumer brands break through the clutter in crowded categories
• You’ve run campaigns across a suite of B2C products, ideally home, pet supplies, wellness or similar
• You have hands-on Amazon and Walmart experience. This one’s a must.
• You can tie your brand work to sales
• You’re on-site in Southern Connecticut. Not hybrid. No exceptions.

If most of your background is big brands with big budgets, this probably isn’t the fit. The client wants someone who’s built a brand from a smaller base, with lean resources, and loved doing it.

Nice to have: experience taking a marketplace brand into brick-and-mortar retail, and time at a founder-led or investor-backed consumer company.

Why This One’s Worth a Look

The products already sell. That’s the hard part, and it’s done. What’s missing is the brand, and that’s a rare thing to walk into.

You’ll have a seat with the founders, a real budget to put to work, and a clear problem to solve. The move into physical retail makes the timing even better. Brand matters more on a store shelf than it does in a search result.

If you’ve been the person who made a small brand stand out, this is a chance to do it at scale.

FAQ

What does a Head of Brand Performance do in this role? You build the brand behind a portfolio of everyday consumer products and tie that brand work to sales on Amazon, Walmart and in stores.

Is this role remote or hybrid? No. It’s on-site with the team in Southern Connecticut. No exceptions.

Who does the role report to? The founders.

What size company should I have worked at? You need brand leadership experience at a company with fewer than 200 employees.

Do I need Amazon and Walmart experience? Yes. Hands-on experience marketing brands on both is a must.

I come from a big CPG brand. Should I apply? Probably not, unless you’ve also led brand work at a smaller company. The client wants someone who’s helped challenger brands break through.

What product categories are involved? Home, pet supplies, wellness and similar everyday consumer products.

Why can’t you share the company name? It’s a confidential search for a privately held company. I’ll share the name on a first call with qualified candidates.

Is my application kept confidential? Yes. Everything you send stays between you and MarketSearch Executive Search until you say otherwise.

Sound Like You?

If you’ve made a smaller consumer brand stand out on Amazon and Walmart, I’d love to talk.

Send your resume to Info@marketsearch29.com with “Head of Brand Performance” in the subject line. Add a few lines on the brands you’ve grown and what moved the needle. Everything stays confidential.