MarketSearch Executive Search is leading a retained search for a Senior Director of Demand Generation at a growing HealthTech SaaS company that sells to health systems, hospitals and provider groups. This is a remote, US-based role reporting directly to the CMO.

The short version: We’re looking for a high-performing demand gen leader who’s both creative and data-driven. You’ve built pipeline for enterprise healthcare software and know how to sell into health systems. You’re also comfortable running lean as a team of one, working side by side with the CMO.

Role at a glance

• Title: Senior Director, Demand Generation
• Location: Remote, US-based
• Reports to: CMO
• Team: Lean. You’re hands-on and a team of one to start, with room to manage 1–2 people
• Industry: HealthTech / health provider SaaS
• Sales motion: Enterprise, $100K+ ACV
• Company stage: Scaling through the $50M–$200M revenue range
• Search type: Retained, confidential

What you’ll do

Own pipeline. You’ll build and run the demand gen engine that feeds an enterprise sales team. Campaigns, channels, ABM, marketing ops and analytics all sit with you, and you’re accountable for pipeline, opportunities and revenue.

Support enterprise sales. Deals here are $100K+ ACV, with long cycles and buying committees. You’ll build programs that open doors at health systems and provider groups and keep deals moving once they’re in play.

Bring the ideas and the data. You come up with the campaigns and you prove they worked. You measure yourself on pipeline, CAC, ROI and win rates.

Use ABM where it fits. Account-based programs aimed at health systems are part of the toolkit. They aren’t the whole job.

Work AI into the day-to-day. On a lean team, AI is how you get more done. You’re already using it for content, research, analysis or workflow, and you’ll keep pushing it further.

Keep sales and leadership in the loop. You set clear priorities, report results plainly, and earn the trust of the CRO, sales leaders and the CMO.

Who we’re looking for

• Healthcare SaaS demand gen experience: You’ve marketed software to health systems, hospitals or provider groups. This is a must.
• Enterprise sales support: You’ve supported a SaaS sales motion with deal sizes of $100K+ ACV.
• Proven commercial impact: You can point to programs that moved pipeline, revenue, opportunities, CAC or ROI, with real numbers behind them.
• Hands-on demand gen depth: You’re strong across campaigns, channels, ABM, marketing ops and analytics, and deep in at least a couple of them.
• Growth-stage experience: You’ve helped a company scale through the $50M–$200M revenue range.
• Lean-team mindset: You like being close to the work. A team of one with the possibility of 1–2 reports sounds right to you.
• AI fluency: You use AI tools in your work today and can show how.
• Clear communicator: You can tell sales and the executive team what’s working, what isn’t and what’s next.

FAQ

Is this role remote?
Yes. It’s fully remote for candidates based in the US.

Who does this role report to?
The CMO, directly.

Is this an ABM role?
ABM is part of it, but this is a broad demand generation role. The job is pipeline across all channels.

Is healthcare experience required?
Yes. We want demand gen experience at a HealthTech or health provider SaaS company selling to health systems or provider groups.

What size deals does the sales team close?
Enterprise deals of $100K+ ACV.

How big is the team?
It’s lean. You’ll start as a team of one and may manage 1–2 people.

Interested?

If this sounds like you or someone you know, reach out to MarketSearch Executive Search at Info@marketsearch29.com. All conversations are confidential.