A sales-led, enterprise B2B SaaS company built around health systems is hiring a VP of Marketing to own demand generation and account-based marketing. You’ll report to the CRO, with a dotted line to the CEO, and inherit a team that’s already producing: roughly $500,000 in average new ARR per new customer and about 75% of pipeline marketing-engaged. The mandate is to scale that, not fix it.

This position can be headquartered remotely.

Priority accounts are health systems. Real experience running demand gen and ABM into health systems isn’t a nice-to-have here — it’s the single most important filter on this search.

What you’ll own

• Pipeline creation. Demand generation strategy and results across ABM, paid media, email, content distribution, webinars, events, and partner programs.
• ABM execution. Define target accounts and buying groups with Sales, build coordinated campaigns, and measure account engagement, opportunity creation, deal progression, and revenue.
• Sales alignment. Work directly with sales leadership and SDR teams on account selection, outreach, follow-up, qualification, and feedback loops.
• Performance and investment. Set goals and manage budget against sourced and influenced pipeline, conversion rates, customer acquisition cost, and marketing ROI.
• Marketing operations. Improve attribution, lead and account scoring, routing, reporting, and campaign automation so the team is acting on data it can trust.
• Team leadership. Hire, coach, and develop a demand generation team, and hold it to a high bar for execution.

What success looks like in year one

A clear, defensible view of demand performance. Tighter alignment with Sales. Repeatable programs producing qualified pipeline. Coordinated, relevant engagement across the priority health-system accounts and a leadership team that can see exactly how your work contributes to opportunities, bookings, and growth.

What you bring

• 10+ years in B2B demand generation leadership, including experience scaling programs at a high-growth company. We care about results and intensity more than years but you need enough of both to have actually done this.
• A track record building ABM programs that generated qualified opportunities and measurable pipeline — not just account engagement.
• Experience selling into complex buying groups and partnering closely with Sales on target accounts and deal progression. Enterprise health systems specifically is a strong plus and for this search, close to a requirement.
• Command of a modern demand gen stack: Salesforce, HubSpot or Marketo, 6sense or Demandbase, LinkedIn Campaign Manager, Google Ads, Outreach or Salesloft, and attribution/analytics platforms. What you did with the tools matters more than how many you’ve used.
• The ability to talk about your results in numbers: pipeline created, conversion improved, CAC reduced, win rates increased, sales cycles shortened.
• An MBA or equivalent experience is preferred, not required.
• Comfort moving between strategy, team leadership, and hands-on problem-solving as the business grows.

Team and reporting

You’ll report to the CRO with a dotted line to the CEO, on a highly collaborative team. This is SaaS growth marketing in a sales-led motion targeting enterprise accounts — sales enablement, demand generation, and ABM are the initiatives that matter, and you’ll be expected to show marketing’s influence on the business and prove ROI on what you spend.

FAQ

What does this VP of Marketing role involve? Owning demand generation and ABM strategy for a B2B healthcare SaaS company that sells into health systems — pipeline creation, ABM execution, sales alignment, budget and performance management, marketing operations, and building the team.

Who does the VP of Marketing report to? The CRO, with a dotted line to the CEO, working closely with sales leadership and the SDR team.

What experience is required for this role? 10+ years of B2B demand generation leadership with real experience marketing to enterprise health systems, a track record scaling ABM programs into measurable pipeline, and experience developing a team. An MBA or equivalent experience is preferred.

Is healthcare SaaS experience required? Health-system experience in demand gen and ABM is required. Healthcare SaaS specifically is a plus, not a hard requirement.

Target compensation $250,000-275,000 base, bonus and equity.