Senior Manager, HCP Digital Marketing – Consumer Medical Device Firm (Greater Boston, MA – Onsite)
A fast-growing consumer medical device firm is seeking a Senior Manager, HCP Digital Marketing to lead the strategy, design, and execution of impactful digital media initiatives that drive engagement and education with healthcare professionals (HCPs). This is a high-visibility role with the opportunity to transform how the organization reaches and influences HCP audiences across digital channels.
The ideal candidate is a strategic thinker and hands-on executor, skilled in translating insights into cross-channel digital media plans that drive measurable business impact.
Key Responsibilities
Lead & Transform HCP Digital Media Strategy
- Develop and activate multi-channel digital media campaigns (email, paid media, social, web, etc.) in partnership with downstream marketing teams to engage HCPs.
- Manage and guide media strategy agencies on digital investments and best practices.
- Build digital marketing expertise across the team to develop multi-touch, measurable campaigns.
- Partner with product marketing, global marketing excellence, and other stakeholders to deliver best-in-class HCP digital engagement strategies.
- Oversee and optimize all HCP-owned channels, including websites, email lists, and digital campaign drivers.
- Champion a customer-centric approach by leveraging behavioral insights for precise targeting and messaging.
- Experiment, analyze, and iterate to maximize digital campaign performance.
- Stay current with emerging healthcare marketing trends and digital innovations.
Measure Performance & Drive Business Impact
- Establish and manage KPIs to measure and optimize digital HCP engagement.
- Implement A/B testing, segmentation, and personalization strategies to drive conversions.
- Deliver regular performance reports and insights to leadership, showcasing ROI and opportunities for further growth.
Job Qualifications
- Proven track record leading HCP digital media campaigns in medical device, pharmaceutical, or agency environments.
- Technical expertise to collaborate with IT, CRM, and web management teams (Salesforce, marketing cloud, etc.).
- Strong analytical skills to translate data into actionable marketing insights.
- Experience across omni-digital channels (email, paid, web, social).
- Ability to balance strategic planning with tactical execution in a fast-paced, growth-driven environment.
- Strong presentation and influencing skills with senior leadership.
- Experience working with creative agencies and publishers to produce engaging content.
Requirements
- Bachelor’s degree.
- 8+ years of marketing experience.
- 5+ years of leading HCP digital marketing initiatives.
- Experience with demand generation automation tools, CRM systems, and campaign analytics.
- Must have experience in consumer medical device, pharmaceutical, or related healthcare industries.
- Ability to travel up to 25%.
- Must work onsite (West of Boston). Remote not available.
Preferred
- Experience managing blogs, KOL promotion, newsletters, and narrative-based HCP activations.
- Background in fast-paced, high-growth consumer medical device or pharma firms.
Why Join?
This is an opportunity to be part of one of the fastest-growing consumer medical device firms, leveraging cutting-edge digital marketing to transform HCP engagement strategies.
Keywords / SEO Focus
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