Vice President, Product Marketing – InsurTech Sector
Enterprise AI | Insurance Technology | Customer Intelligence | $250,000 + Bonus
We are exclusively retained by a highly impressive, AI-driven, enterprise-focused, entrepreneurial InsurTech firm seeking a Vice President, Product Marketing to lead global product strategy and market positioning across a sophisticated, multi-product platform serving insurers at scale.
This is a high-impact, enterprise-facing leadership role for a strategic, analytical, and commercially minded Product Marketing executive who understands the complexity of the Insurance Technology landscape — and knows how to translate innovation into revenue.
If you’ve built product marketing engines inside high-growth InsurTech, FinTech, or Enterprise SaaS environments — this one deserves your attention.
Why This Role Is Compelling
Our client is transforming how insurers leverage AI, data, and intelligent decisioning across pricing, underwriting, risk, and product strategy. The firm operates globally, serves enterprise carriers, and continues to scale aggressively across new insurance lines and geographies.
They need a true enterprise Product Marketing leader who can:
- Own global product positioning and messaging
- Elevate competitive differentiation in a crowded InsurTech market
- Drive go-to-market excellence across complex buyer groups
- Embed deep customer intelligence into product and marketing strategy
- Influence executive stakeholders across Product, Sales, and Customer Success
This is not a maintenance role.
This is a build, scale, and lead role.
What You’ll Own
🔹 Enterprise Product Marketing Strategy
- Define and lead global product marketing strategy across a multi-product InsurTech platform
- Develop differentiated messaging rooted in insurance buyer pain points and AI-driven value creation
- Lead competitive intelligence, segmentation, and persona strategy
- Drive product launches, enablement, and enterprise GTM orchestration
- Build compelling thought leadership and sales enablement materials that convert
🔹 Customer Insights & Retention Focus
While this is a Product Marketing leadership role, customer centricity is core to the mandate.
You will be highly engaged in:
- Customer insights and intelligence
- Voice-of-customer integration
- Customer-centric marketing strategy
- Adoption, engagement, and retention strategy
- Leveraging customer data to inform roadmap and positioning
This leader will partner closely with Customer Success and Sales to ensure messaging, value articulation, and retention strategies align with enterprise client needs.
🔹 Team Leadership & Scale
- Lead and grow a global Product Marketing function (currently 5 and expanding)
- Establish structure, clarity, accountability, and execution rigor
- Build a high-performance, collaborative culture across regions
🔹 Analytics & Performance
- Define KPIs across product marketing initiatives
- Use data to refine positioning, optimize campaigns, and improve ROI
- Report performance insights to executive leadership
Ideal Background
We’re looking for experienced InsurTech Product Marketing leaders who bring:
- 10+ years progressive B2B SaaS marketing experience
- Deep expertise in Insurance Technology, AI-driven underwriting, pricing, risk analytics, or enterprise decisioning platforms
- Proven success in enterprise GTM strategy
- Experience scaling product marketing within multi-product, multi-national organizations
- Strong executive presence and storytelling ability
Candidates with Insurance Tech experience located in New England or the NYC metro area are highly desired.
Compensation
💰 Target compensation: $250,000 base plus bonus
Enterprise-level leadership exposure with meaningful strategic influence.
Who This Is For
This role is built for the InsurTech Product Marketing executive who:
- Understands enterprise insurance buyers
- Knows how to compete in AI-driven markets
- Thrives in entrepreneurial, high-growth environments
- Wants a seat at the strategic table
- Can translate complex insurance technology into compelling market narratives
If you’re an InsurTech Product Marketing leader quietly building something impressive — or know someone who is — I’d welcome the conversation.
All inquiries handled with discretion.
— David Honig
MarketSearch Recruiting
Hashtags
#InsurTech #InsuranceTechnology #ProductMarketing #VPProductMarketing #EnterpriseSaaS #AIinInsurance #B2BSaaS #InsuranceInnovation #ExecutiveSearch #MarketingLeadership #NewEnglandJobs #NYCMarketing #CustomerIntelligence #CustomerCentric #EnterpriseAI