Most executive marketing hires don’t fail because of effort.
They fail because the mandate was never clearly defined—and the search was treated like a process instead of a business decision tied to outcomes.

That’s the disconnect I see every day working with CEOs, Boards, and Private Equity partners.

You’re not hiring a Head of Marketing.
You’re deciding who owns your growth engine.

And that decision carries real consequences:

• Pipeline either shows up—or it doesn’t
• Sales either trusts marketing—or works around it
• Capital either compounds—or gets quietly burned

That’s not recruiting.
That’s capital allocation.