VP, North America GTM (Enterprise Pipeline Ownership)
VP, North America GTM (Enterprise Pipeline Ownership)
The Role Where Campaigns, Digital, and ABM Directly Drive Revenue
If your marketing leader isn’t driving enterprise pipeline across North America… they’re not the right hire.
This role is not about activity.
It’s about measurable contribution to pipeline, revenue, and large enterprise logo acquisition.
We are partnering on a VP, North America GTM search; reporting directly to the Global CMO and working in lockstep with Global Revenue Leadership.
This is a high-visibility, high-accountability role where campaign strategy, digital execution, and ABM orchestration must translate directly into enterprise pipeline outcomes.
🎯 What This Role Owns (And Is Measured On)
👉 North America enterprise pipeline generation (non-negotiable)
👉 Campaign + digital contribution to pipeline, conversion, and efficiency
👉 ABM execution across large, complex enterprise accounts
👉 Integrated GTM execution across digital, field, events, and partners
👉 Enterprise deal acceleration + large logo acquisition
This is the connective tissue between global strategy and in-market execution—where nothing ships unless it drives pipeline impact.
⚙️ Where Campaign & Digital Actually Matter Here
This is not “support marketing.”
This is pipeline-building marketing.
You will:
• Own integrated campaigns + ABM strategy across North America
• Drive enterprise account targeting, segmentation, and prioritization
• Partner with SDR/BDR + sales to ensure campaign → pipeline → revenue alignment
• Lead digital strategy across paid media, intent data, search, social, and display
• Optimize for conversion, cost per pipeline dollar, and funnel velocity
• Build test-and-learn systems that continuously improve performance
👉 Every campaign, every channel, every dollar spent = tracked to pipeline impact
📈 Enterprise GTM Execution (Where Most Teams Break)
You’ll also own:
• Field marketing alignment with enterprise sales motions
• Flagship event strategy tied directly to pipeline + meetings + revenue outcomes
• Partner co-marketing programs that drive joint enterprise pipeline
• NA marketing calendar across campaigns, digital, events, and partners
• Sales adoption + execution consistency across the region
🧠 What This Requires (Must-Haves)
✔️ Proven ownership of North America enterprise pipeline generation (first filter)
✔️ Experience reporting into a Global CMO and partnering with Global Revenue Leaders
✔️ 12+ years in B2B enterprise marketing (SaaS / software preferred)
✔️ Deep expertise in ABM, enterprise demand generation, and multi-touch campaigns
✔️ Strong digital marketing leadership (paid media, intent, conversion optimization)
✔️ Track record of measurable pipeline contribution + revenue impact
✔️ Experience aligning marketing, SDR/BDR, and enterprise sales teams
✔️ Ownership of large-scale events tied to business outcomes (not just execution)
✔️ Experience building partner-driven pipeline across North America
✔️ Operator mindset: build, execute, measure, refine—at speed
⚡ Why This Role Is Different
Most companies say they want “pipeline.”
This role is actually built around it.
• Campaigns are judged by pipeline, not engagement
• Digital is measured by conversion + efficiency, not clicks
• ABM is tied to enterprise deal creation, not activity
• Events are accountable to meetings + revenue outcomes
• Marketing is fully aligned to sales and revenue leadership
👉 This is what modern enterprise GTM leadership looks like.
📩 If You’re Currently Driving Enterprise Pipeline through Marketing…
…and want a role where:
• You own the number
• You influence global strategy
• You operate at the intersection of campaign, digital, and revenue
• You help define how North America wins enterprise deals
Let’s connect.