Consumer Products · Fairfield County, CT · Retained Search

We’re searching for an SVP, Marketing for a founder-led consumer products company in Fairfield County, Connecticut. It’s a confidential search, so I can’t name the company here. I’ll share it on a first call.

The company owns a family of everyday consumer brands in home, bath, pet and similar categories. It sells at real volume on Amazon and Walmart.com and is getting ready to move into brick-and-mortar retail.

The products sell and the reviews are great. The brand just hasn’t caught up to the size of the business yet. That’s the job.

The Role at a Glance

What You’ll Own

• Brand strategy and positioning across the full portfolio
• Brand campaigns, creative and messaging
• Social, content and influencer, including Meta, TikTok Shop and creators
• Email, the website and any new paid or organic channels worth testing
• The marketing budget, the KPIs and the dashboards that track them
• One consistent brand story as the products hit store shelves
• A team of 12, plus agencies and contractors

Amazon and Walmart ad buying sits with the Commercial team. You’ll work closely with them and with Product and Ops. This is the senior-most marketing seat in the company, and you’ll be part of the leadership team.

Who We’re Looking For

• You’ve led B2C ecommerce growth at a smaller consumer company
• You’ve scaled a brand into new channels or new categories
• You’re a player/coach. You set the direction, and you’re happy to get into the details
• You know how Amazon and Walmart work and can partner well with the team that runs them
• You like to test, learn and iterate, and you’re comfortable in the data
• 10+ years of experience, including leading ecommerce and performance marketing teams
• You can be in the office Monday through Wednesday in Fairfield County

If most of your background is big brands with big budgets, this probably isn’t the fit. The CEO wants someone who’s grown a brand from a smaller base with lean resources and enjoyed doing it.

Nice to have: You’ve taken a marketplace brand into retail, or you’ve worked at a founder-led consumer company.

Why This One’s Worth a Look

The hard part is done. The products sell, the customers like them and the business is growing. What’s missing is the brand.

You’ll start with a pretty clean slate. You’ll also have a team already in place, a real budget and a CEO who’s going to be closely involved. The move into retail makes the timing even better, since brand matters more on a store shelf than in a search result.

If you’ve been the person who made a smaller brand stand out, this is your chance to do it at scale.

Sound Like You?

I’d love to talk. Send your resume to Info@marketsearch29.com with “SVP Marketing – Fairfield County” in the subject line. Add a few lines on the brands you’ve grown and what moved the needle. Everything stays confidential.

Hiring a Senior Marketing Leader Yourself?

This is the kind of search we do every day. MarketSearch Executive Search is 100% retained and focused on marketing leadership. Most of our searches are confidential. On average, it takes us about four weeks to go from a signed engagement to a signed offer. Our first-year retention rate is 100%, and every placement is guaranteed.

If you have a VP or SVP marketing seat to fill, email me at Info@marketsearch29.com. Let me know what you’re working on.

FAQ

What does the SVP, Marketing do in this role?
You own the brand: strategy, creative, campaigns, social, content and influencer. You’ll build it into something that matches the size of the business, across ecommerce and retail.

Who does the role report to?
The CEO.

How big is the team?
There are 12 marketers in place now, a mix of full-time staff and contractors.

Is this a hands-on role?
Yes. It’s a player/coach seat. You’ll lead the team and still get into the work.

Where is the role located?
Fairfield County, Connecticut. It’s hybrid, with the team in the office Monday through Wednesday.

Does this role run Amazon and Walmart advertising?
No. The Commercial team owns on-platform ads. You’ll partner closely with them, and knowing how those channels work matters.

What kind of background fits best?
Someone who’s led B2C ecommerce growth at a smaller consumer company. Big-brand experience alone usually isn’t the fit.

Why can’t you share the company name?
It’s a confidential search for a privately held company. I’ll share the name on a first call with qualified candidates.

Is my application kept confidential?
Yes. Everything you send stays between you and MarketSearch Executive Search until you say otherwise.

I’m a CEO with my own marketing leadership role to fill. Can you help?
Yes. We run retained searches for VP and SVP marketing roles at PE-backed, founder-led and independently owned companies. Email Info@marketsearch29.com.