Marketing Director, Behavioral Health (Social Media Growth)

Fully remote · Reports to the Founder & CEO · Confidential retained search

We’re searching for a Marketing Director for a fast-growing, physician-led virtual psychiatric practice. It’s a confidential search, so the client stays unnamed here. We’ll share the full picture once we’ve talked.

This is a great seat. The practice already has national press, a big social following and a founder who’s a natural on camera. You’d walk into real momentum on day one. The job is to grow that audience and turn it into patients.

Our client wants a true marketer. Someone who knows what their audience wants and what keeps them up at night, and turns that into creative that moves the numbers. Running ads or posting on social isn’t enough on its own here.

Who we’re looking for

• 10+ years growing audiences on YouTube, Instagram, Facebook, TikTok, X and Reddit, through content you personally led. Bring the channel metrics.
• Organic and paid chops across Meta, YouTube and Google, plus funnels with real tracking: UTMs, CRM tagging, attribution, CAC.
• A creative leader. You can run a small freelance team and still roll up your sleeves.
• Good judgment on sensitive health topics. You build trust without overpromising.
• Hands-on SEO and AEO experience (ChatGPT, Google AI Overviews, Perplexity).

Bonus points: a background in behavioral health, addiction treatment or recovery. Healthcare ad compliance (Meta health policies, HIPAA-safe tracking, LegitScript). Marketing a premium or high-ticket healthcare service. Working side by side with a founder or physician on content.

What you’ll own

Social is the engine. You’ll own content strategy across all six channels and keep scaling what works. You’ll grow YouTube, long-form and Shorts, through better topics, titles, thumbnails and hooks. You’ll turn the founder’s expertise, podcast and videos into series and clips people actually watch. When national press hits, you’ll stretch it into weeks of content. When a news story breaks, you’ll help the practice show up fast and responsibly.

Then you’ll convert that attention. You’ll own the patient journey from first video to qualified lead: the website, the funnels and paid media on Meta, YouTube and Google. Every week you’ll report on lead quality, conversion, spend and CAC.

What success looks like

• Steady month-over-month audience growth on every channel
• More qualified patient leads at a lower cost per lead
• Every press hit turned into sustained social content
• A trusted national brand with a steady stream of great content behind it

Why it’s worth a look

Fully remote. Real creative autonomy. A direct line to the founder. Competitive base, performance incentives and benefits. And a chance to help shape a national brand in mental health care.

Interested? Let’s talk.

Send your resume and links to the channels you’ve grown to Info@marketsearch29.com with “Marketing Director, Behavioral Health” in the subject. Or call me at 617 835-0444. Every conversation stays confidential.

[Button] Apply Confidentially → mailto:Info@marketsearch29.com

— Dave Honig, MarketSearch Executive Search

Hiring a senior marketing leader?

This is the kind of search we run every day. Retained, confidential and focused only on marketing and growth leadership. I’m personally involved in every search. We average about four weeks from signed engagement to signed offer, and our first-year retention is 100%. Every placement is guaranteed for the first year.

If you’ve got a marketing seat that has to be right, let’s talk.

3. FAQ (on-page, matches the schema word for word)

Who is the client for this Social Media Marketing Director search?

A fast-growing, physician-led virtual psychiatric practice with national press coverage and a large social media following. It’s a confidential search, so MarketSearch Executive Search shares the client’s name with qualified candidates once there’s mutual interest.

Is the Social Media Marketing Director, Behavioral Health role remote?

Yes. The role is fully remote and reports directly to the founder and CEO, a physician and on-camera expert.

What is the main focus of this role?

Social media growth comes first: building audience, engagement and brand awareness across YouTube, Instagram, Facebook, TikTok, X and Reddit. The second priority is turning that attention into qualified patient leads through funnels, paid media on Meta, YouTube and Google, and SEO/AEO.

Do I need behavioral health experience?

It’s a strong plus. A background in addiction treatment, addiction recovery or behavioral health helps, but the must-haves are social media growth, paid and organic acquisition with full-funnel attribution, creative team leadership, sound judgment on sensitive health topics, and AEO/SEO experience.

How much experience is required?

10+ years building audiences on YouTube, Instagram, Facebook, TikTok, X and Reddit through content you personally led, backed by real channel metrics.

What team does the Social Media Marketing Director lead?

A small creative team of freelance writers, video editors, a thumbnail designer and social media staff. The role is hands-on in both strategy and execution.

What does the compensation look like?

A competitive base salary, performance incentives and benefits. Specifics are shared on the first call.

How do I apply?

Email your resume and links to the YouTube, Instagram, Facebook, TikTok, X or Reddit channels you’ve grown to Info@marketsearch29.com, or call Dave Honig at 617-835-0444. All inquiries are handled in strict confidence.

Who is MarketSearch Executive Search?

MarketSearch Executive Search is a retained executive search firm focused only on senior marketing and growth leadership. The firm has 20+ years in marketing executive search and hundreds of placements for private equity-backed, founder-led and established companies.

How does MarketSearch run a retained marketing leadership search?

Every search is 100% retained and confidential, and Dave Honig is personally involved in each one. Searches average about four weeks from signed engagement to a candidate’s signed offer, with a 100% first-year retention rate and a free replacement search if a placement doesn’t last the first year.