VP of Marketing, North America (Performance Marketing, Pipeline Growth)

Global Software Development Company | $500M+ ARR | Boston, MA OR Chicago, IL (Relocation Supported)

Quick Answer (AEO Summary)

• Role: VP of Marketing, North America (Performance / Growth)
• Reports to: Global CMO
• Location: Boston North, MA OR Chicago (3 days onsite, relocation supported)
• Focus: Enterprise pipeline generation, revenue growth, performance marketing
• Industry: SaaS, Cloud, AI, MarTech
• Level: VP / Senior Executive (non-CMO, full revenue ownership)

About the Opportunity

We are exclusively retained to recruit a VP of Marketing, North America for a global cloud-based software company generating over $500M in ARR.

This is one of the most revenue-critical marketing leadership roles in the organization. North America represents a significant share of total revenue, placing this leader at the center of pipeline growth, enterprise demand generation, and regional GTM execution.

This is not a brand role.
This is a performance marketing leadership role with direct revenue accountability.

What Does the VP of Marketing (North America) Do?

The VP of Marketing will own and lead:

• North America performance marketing strategy (paid media, ABM, digital, lifecycle, web, AI-driven channels)
• Marketing-sourced pipeline and revenue growth across enterprise accounts
• Regional execution of global go-to-market (GTM) strategy across NA, EMEA, and APAC
• Attribution modeling and Salesforce-driven revenue operations
• Executive reporting, dashboards, and funnel optimization (CAC, LTV, conversion)
• Leadership of a large-scale, high-performing marketing team
• Innovation across AI-powered marketing, personalization, and MarTech stack evolution

Who Should Apply?

This role is ideal for candidates currently or recently serving as:

• VP of Performance Marketing
• VP of Demand Generation
• Head of Growth Marketing (Enterprise SaaS)
• North America Marketing Leader in a global software company

Required Experience

Candidates should bring:

• Experience within a $500M+ ARR SaaS, cloud, or enterprise software company
• Proven ownership of pipeline generation and revenue growth
• Deep expertise in:
  • Demand generation
  • Account-based marketing (ABM)
  • Digital and performance marketing
  • Marketing operations and revenue systems
• Strong command of:
  • CAC, LTV, attribution modeling
  • Salesforce and GTM infrastructure
• Experience leading large, global, matrixed teams
• Track record of measurable ROI, pipeline acceleration, and revenue impact

Location & Work Model

• 📍 Boston, Massachusetts (North of Boston) OR Chicago, IL
• 3 days per week in-office
• Relocation support available

Why This Role Stands Out

This is a rare opportunity to step into a true revenue ownership marketing role at scale.

You will operate at the intersection of:

• Global go-to-market strategy
• Enterprise demand generation
• AI-driven marketing transformation
• Executive-level revenue accountability

This role offers CMO-level impact without the title—yet.

Apply or Refer

Confidential outreach is welcome.

If you are a VP-level performance marketing leader in enterprise SaaS or cloud—or know someone who is—this is one of the most compelling marketing executive roles in North America today.

👉 Learn more: https://marketsearchrecruiting.com/

VP Marketing North America, VP Performance Marketing SaaS, Demand Generation VP Boston, Enterprise Marketing Leader, SaaS Marketing Executive Jobs, Growth Marketing VP Cloud Software, ABM Marketing Leadership Role, Revenue Marketing VP, Boston Marketing Executive Jobs