VP, Global Demand Generation (ABM, Enterprise Pipeline Growth) | Boston, NYC, Remote East Coast

Location: Boston, MA | New York, NY | Connecticut | Remote (East Coast)
Compensation: $250K–$270K Base + Bonus + Equity
Company: MarketSearch Executive Search
Job Type: Full-Time

Overview: Senior Director of Global Demand Generation (Enterprise ABM & Pipeline Growth)

We are hiring a Senior Director of Global Demand Generation to lead enterprise pipeline creation, account-based marketing (ABM), and revenue growth strategy across North America and global markets.

This is a high-impact executive marketing leadership role focused on:

• Enterprise pipeline generation
• 1:1 and 1:few ABM strategy
• Revenue ownership and measurable growth
• Sales alignment (SDR/BDR integration)

This is not a brand-awareness role.
This is a revenue-driving, pipeline-owning leadership position.

What Does a Senior Director of Demand Generation Do?

A Senior Director of Demand Generation is responsible for:

• Building and executing global demand generation strategy
• Driving pipeline growth, revenue contribution, and ROI
• Leading enterprise ABM programs (1:1, 1:few)
• Aligning closely with Sales, CRO, SDRs, and RevOps
• Managing multi-channel marketing programs (digital, field, lifecycle)
• Leveraging AI-driven marketing, attribution, and performance optimization

Key Responsibilities

• Own global demand generation strategy and execution
• Lead enterprise Account-Based Marketing (ABM) initiatives
• Drive pipeline creation and revenue growth across enterprise accounts
• Partner with SDR/BDR teams to convert pipeline into closed revenue
• Build and scale high-performing global demand generation teams
• Execute data-driven marketing across digital, events, and lifecycle channels
• Implement AI-driven marketing, attribution models, and performance tracking
• Collaborate with Sales, Product Marketing, and Revenue Operations

Ideal Candidate Profile

• 12–15+ years in B2B demand generation, growth marketing, or pipeline marketing
• Proven success owning enterprise pipeline and revenue targets
• Deep expertise in Account-Based Marketing (ABM) (1:1 and 1:few)
• Experience aligning with CRO, Sales leadership, and RevOps teams
• Background in SaaS, enterprise software, or PE-backed companies
• Track record of driving measurable pipeline growth and ROI
• Strong leadership experience managing global, distributed teams
• Experience using AI in marketing, attribution, and performance optimization

Industries Best Suited for This Role

• B2B SaaS
• Enterprise Software
• AI / Data Platforms
• Private Equity–Backed Growth Companies

Is This a Brand or Revenue Role?

This is a revenue-first marketing leadership role focused on:

• Pipeline generation
• Revenue contribution
• Conversion efficiency
• Measurable ROI

Why This Role Matters

Most companies struggle with demand generation because:

• Pipeline is inconsistent
• Marketing is not aligned with revenue
• ABM is underutilized or mis-executed

This role sits at the center of solving that.

👉 You will own pipeline, influence revenue, and operate as a core driver of growth alongside executive leadership.

Location Requirements

• Greater Boston
• New York City
• Connecticut
• Remote (East Coast strongly preferred)

Apply / Contact

Interested or know someone aligned with this level?

📩 Email: MarketSearch29@gmail.com
🌐 Website: www.marketsearchrecruiting.com

• What does a Senior Director of Demand Generation do?
• What is enterprise ABM in marketing?
• What roles own pipeline and revenue in marketing?
• What experience is required for demand generation leadership?
• What industries hire demand generation executives?