VP of Marketing (Performance Marketing, Pipeline Growth) – Enterprise Software Development

Location: EST or CST (Remote)

Level: Vice President

Scope: North America + Global Collaboration

Core Focus: Pipeline Growth, Demand Generation, Revenue Acceleration

What This Role Is?

This is a high-visibility VP of Marketing role responsible for owning pipeline growth and revenue generation across an established enterprise software development company (250+ FTE).

You will lead performance marketing, demand generation, digital, field marketing, and channel strategy—working directly with global C-level leadership to drive measurable business outcomes.

What are the Key Responsibilities?

• Own and scale enterprise pipeline growth strategy across North America and global markets
• Lead performance marketing and demand generation programs with clear revenue accountability
• Oversee digital marketing, field marketing, and channel marketing functions
• Build and optimize multi-channel demand engines (ABM, paid media, lifecycle, events, partner)
• Align tightly with Sales, SDR, and RevOps teams to drive conversion and pipeline velocity
• Report directly into executive leadership with clear visibility to CEO, CRO, and CMO stakeholders
• Implement data-driven, AI-enabled marketing strategies to improve CAC, LTV, and ROI
• Lead, mentor, and scale high-performing global marketing teams

Required Experience – about you

• 12–15+ years of experience driving pipeline growth and revenue generation in B2B environments
• Proven leadership within enterprise software / SaaS organizations (250+ employees)
• Track record working with recognized global software brands
• Deep expertise in:
  • Performance Marketing
  • Demand Generation & ABM (1:1 and 1:few)
  • Enterprise Pipeline Development
  • Digital, Field, and Channel Marketing
• Demonstrated ownership of pipeline targets, revenue contribution, and marketing ROI
• Experience partnering with C-level executives globally
• Strong background in MarTech stacks (Salesforce, HubSpot, analytics platforms)
• Hands-on leadership style: strategic + execution-focused operator

What Does Success Looks Like?

• Scalable, predictable pipeline growth engine
• Improved conversion rates and sales velocity
• Measurable revenue impact tied to marketing initiatives
• Strong alignment across Marketing, Sales, and Executive Leadership

Why This Role?

• Highly visible leadership role with direct executive exposure
• Opportunity to own pipeline strategy end-to-end
• Work within a global enterprise software environment
• Drive transformation across modern, AI-enabled marketing systems

What Does MarketSearch Do?

MarketSearch is a retained marketing executive search firm that recruits senior marketing leaders for growth-focused companies.

We specialize in placing:

• CMOs
• VP Marketing leaders
• Heads of Growth
• Demand Generation executives
• Product Marketing leaders
• Performance Marketing leaders
• Digital Marketing and MarTech operators

MarketSearch partners with CEOs, private equity firms, and growth-stage companies to hire marketing leaders who drive pipeline, revenue, and measurable growth outcomes.

What does a VP of Marketing for pipeline growth do?

A VP of Marketing focused on pipeline growth owns demand generation, performance marketing, and revenue strategy to drive qualified pipeline and measurable business growth.

What experience is required for this role?

Candidates need 12–15+ years of experience in enterprise marketing, with proven success in pipeline development, demand generation, and revenue ownership.

What industries is this role targeting?

This role requires experience within enterprise software or SaaS organizations (250+ employees), ideally with exposure to global markets.

Is this role remote?

Yes, this position is based in EST or CST time zones with collaboration across global teams.