OVERVIEW:

This role will develop digital strategies and execute fully integrated multi-channel engagement campaigns to build branding and optimize the business opportunity.

DAY-TO-DAY’s

• Lead with a digital-first mindset for consumer and customer engagement, including development of strategy and execution, for an effective and efficient contact across stakeholders and consumer channels
• Develop omnichannel strategies in alignment with company marketing directions. Translate into tactical plans including web/online, database marketing, social media, advertising campaigns, CRM tools, email, etc. Drive direct execution of these tactics
• Create and execute projects supporting Company branding, product promotion and education, disease education…etc. Every tactic and campaign should be developed in alignment with the global brand and corporate profile considerations
• Develop and execute campaigns that incorporate public relations and marketing communications principles and tactics to maximize all channels available to engage consumers and stakeholders
• Develop and execute differentiated and value-added offerings to engage consumers in a unique manner, creating a sense of community and as such positioning preferentially in consumers’ mind
• Optimize internal business operations with digital solutions
• Develop process and internal governance to support and enable innovative solutions, digital tactics and multi-channel engagement
• Develop KPIs for campaign objectives and collaborate with the team to measure impact, optimize recommendations and quickly adjust tactics based on learnings
• Maintain and monitor all aspects of multi-channel plans, including establishing objectives and strategies, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization

ABOUT YOU:

• Minimum 5 years of experience with relevant experience in digital strategy and implementation
• Proven experience in digital and consumers marketing using innovative technologies and platforms. Experienced in digital and content development, consumer campaign design and management, and deep social media use
• Bachelor’s Degree required, MBA or advanced degree is preferred
• Experience outside of pharmaceuticals and biotech industry is valued, preferably in a highly regulated industry
• Experience in program management, program design, agency management is preferred
• Fluency in social and digital communications
• Self-starter, comfortable with ambiguity; able to effectively structure problems and solutions
• Ability to work in a fast-paced dynamic environment with exceptional project management skills
• Experience in working across different enterprise content management platforms, web-based collaborative platforms and intranet solutions is preferred
• Prior experience in brand marketing and working in multiple countries is desirable
• Strong strategic thinking and hands on execution is critical
• Extensive experience leveraging data and insights to inform strategies and optimize business opportunities