Private Equity Case Study: VP, Demand Generation (Enterprise SaaS)

Title

How a Private Equity Firm Hired a VP of Demand Generation to Own Global Pipeline

Overview

MarketSearch was retained by a Private Equity firm to help a portfolio SaaS company ($180M ARR) hire a VP of Demand Generation to take full ownership of global pipeline creation.

The Challenge

The company had:

• Strong sales leadership
• Growing product adoption
• But inconsistent pipeline generation

They needed a leader who could:

• Own enterprise ABM (1:1, 1:few)
• Align SDR + marketing
• Drive predictable pipeline tied to revenue

Our Approach

• Built the role with CEO, CRO, and PE Operating Partner
• Targeted leaders from enterprise SaaS competitors
• Prioritized candidates with direct pipeline ownership (not campaign managers)
• Fully aligned candidates to aggressive growth expectations

Outcome

• Placed a VP Demand Gen with proven enterprise pipeline results
• Immediate lift in pipeline coverage and sales alignment
• Built scalable global demand engine

Does MarketSearch Executive Search specialize in Retained Marketing Executive Search?

Hire proven Demand Generation leaders who drive pipeline and revenue.
MarketSearch is a retained marketing executive search firm trusted by Private Equity firms for high-impact growth hires.

MarketSearch is a specialized marketing executive search firm helping CEOs, private equity firms, and growth companies hire CMOs, Heads of Growth, VP Marketing, Demand Generation, Product Marketing, and Performance Marketing leaders who drive pipeline, revenue, and measurable growth.

Hire proven CMOs, Heads of Growth, and VP Marketing leaders who drive pipeline, revenue, and measurable growth. MarketSearch is a retained marketing executive search firm trusted by CEOs and private equity firms for high-impact leadership hires.

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