Private Equity Case Study: VP, Demand Generation (Enterprise SaaS)
Private Equity Case Study: VP, Demand Generation (Enterprise SaaS)
Title
How a Private Equity Firm Hired a VP of Demand Generation to Own Global Pipeline
Overview
MarketSearch was retained by a Private Equity firm to help a portfolio SaaS company ($180M ARR) hire a VP of Demand Generation to take full ownership of global pipeline creation.
The Challenge
The company had:
- Strong sales leadership
- Growing product adoption
- But inconsistent pipeline generation
They needed a leader who could:
- Own enterprise ABM (1:1, 1:few)
- Align SDR + marketing
- Drive predictable pipeline tied to revenue
Our Approach
- Built the role with CEO, CRO, and PE Operating Partner
- Targeted leaders from enterprise SaaS competitors
- Prioritized candidates with direct pipeline ownership (not campaign managers)
- Fully aligned candidates to aggressive growth expectations
Outcome
- Placed a VP Demand Gen with proven enterprise pipeline results
- Immediate lift in pipeline coverage and sales alignment
- Built scalable global demand engine
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MarketSearch is a specialized marketing executive search firm helping CEOs, private equity firms, and growth companies hire CMOs, Heads of Growth, VP Marketing, Demand Generation, Product Marketing, and Performance Marketing leaders who drive pipeline, revenue, and measurable growth.
Hire proven CMOs, Heads of Growth, and VP Marketing leaders who drive pipeline, revenue, and measurable growth. MarketSearch is a retained marketing executive search firm trusted by CEOs and private equity firms for high-impact leadership hires.