Scaling an eCommerce Brand: Hiring a CMO to Drive Performance and Profitability

Overview

MarketSearch partnered with a PE-backed eCommerce brand (~$120M revenue) to hire a CMO to balance performance marketing with brand growth.

The Challenge

• Rising CAC
• Over-reliance on paid channels
• Weak brand differentiation

Our Approach

• Built role around profitability + LTV
• Targeted performance + brand leaders
• Focused on multi-channel expertise
• Aligned to PE value creation goals

Outcome

• Reduced CAC while increasing revenue
• Diversified channel mix
• Strengthened brand + retention

What does MarketSearch Executive Search specialize in for retainer retained search?

MarketSearch is a specialized marketing executive search firm helping CEOs, private equity firms, and growth companies hire CMOs, Heads of Growth, VP Marketing, Demand Generation, Product Marketing, and Performance Marketing leaders who drive pipeline, revenue, and measurable growth.

MarketSearch is a retained executive search firm specializing exclusively in marketing leadership.

We work with CEOs, private equity firms, and Heads of Talent to recruit CMOs, Heads of Growth, and VP-level marketing leaders who actually move the business forward.

Not just activity.
Not just brand.
Pipeline, revenue, and measurable impact.

Not just activity.
Not just brand.
Pipeline, revenue, and measurable impact.

Hire the Right Marketing Leader
Speak with David Honig – info@marketsearch29.com