Case Study: Placing Two Critical Marketing Executives for a Global AI Insurance Technology Leader
How MarketSearch Built Product Marketing and Global Growth Leadership for an AI InsurTech Company
Client Situation
A global leader in AI-powered insurance technology was entering an important new stage of growth.
Founded in Israel more than 25 years ago, the company provides AI-powered pricing, underwriting, rating and intelligent decisioning software to Property & Casualty, Life and Health insurance carriers worldwide. With operations across North America, Europe, Latin America and Asia-Pacific, the company had established itself as a pioneer in applying artificial intelligence to insurance decisioning.
The engagement came through one of the strongest endorsements a retained executive search firm can receive: a Chief Marketing Officer we had partnered with previously recommended MarketSearch based on firsthand experience.
The Leadership Challenge
The company had sophisticated technology, a strong global footprint and an enormous market opportunity. What it needed was executive marketing leadership capable of translating that technology into sharper positioning, greater product adoption and scalable global revenue growth.
The immediate priority was hiring a Head of Product Marketing who could strengthen:
- Global product positioning and messaging
- Competitive differentiation
- Enterprise product launches
- Sales enablement
- Category creation
- Executive and go-to-market alignment
This was not a traditional product marketing assignment.
The company needed a proven enterprise software marketing executive who was already respected within the competitive InsurTech ecosystem—someone capable of making highly complex AI technology commercially relevant to insurance executives around the world.
The Search Mandate
MarketSearch was retained to identify and recruit a Head of Product Marketing with the right combination of:
- Deep InsurTech and enterprise software experience
- Global product marketing leadership
- AI and complex technology positioning expertise
- Category creation and competitive intelligence capabilities
- Strong executive presence
- Credibility with sales, product and senior leadership
- A clear record of turning product value into commercial growth
The strongest potential candidates were not applying to job postings or actively looking for another position. Finding the right executive required direct access, intelligent market mapping and trusted industry relationships built over many years.
The MarketSearch Process
We worked directly with executive leadership from the initial search strategy through final negotiations.
Our retained executive search process included:
- Executive search strategy and leadership alignment
- InsurTech and enterprise software market mapping
- Competitive talent intelligence
- Confidential outreach to passive executives
- In-depth executive assessment
- Structured interview management
- Candidate preparation and coaching
- Reference management
- Offer strategy and executive closing
Because the leadership team remained aligned and communication stayed consistent, the interview process moved efficiently without sacrificing the quality of the assessment or candidate experience.
No résumé dumping. No hoping the right person applied.
We identified the executives already succeeding inside the competitive market and recruited the strongest match directly.
The Placement
MarketSearch successfully recruited a highly sought-after Head of Product Marketing directly from the competitive insurance technology marketplace.
The executive brought the exact combination the company required: deep product marketing expertise, enterprise software experience, international perspective and immediate credibility within the InsurTech industry.
The placement strengthened the company’s ability to communicate the commercial value of its AI platform, sharpen competitive differentiation and support continued worldwide expansion.
From Product Marketing to Global Growth Marketing
The success of the first assignment quickly led to a second retained executive search.
This time, MarketSearch was retained to recruit the company’s Head of Growth Marketing.
The mandate was entirely different. The company needed a modern, AI-first growth marketing executive capable of building and connecting:
- Global demand generation
- Digital acquisition
- Revenue marketing
- Sales and marketing alignment
- Field marketing
- Marketing operations
- Executive-level commercial programs
- Scalable growth infrastructure across worldwide markets
We again partnered directly with executive leadership, maintaining complete transparency and alignment from kickoff through final negotiations.
MarketSearch successfully placed the Head of Growth Marketing, giving the company two highly specialized marketing executives positioned to work together across product strategy, market differentiation, demand creation and global revenue growth.
The Measurable Outcome
The engagement resulted in:
- Two completed retained executive searches
- Two strategic marketing leadership placements
- A Head of Product Marketing recruited from the competitive InsurTech market
- A Head of Growth Marketing hired to help scale global demand and revenue
- Qualified executive slates developed within weeks
- Strong alignment across executive stakeholders
- A highly efficient and confidential interview process
- An exceptional experience for both the client and candidates
- A long-term client relationship built through performance and trust
Most importantly, the company now had complementary leaders across product marketing and growth marketing—two critical functions for turning complex AI technology into measurable commercial momentum.
What the Client Said
“These were course-setting, future-proofing searches. We trusted David Honig and his team at MarketSearch to deliver. They did—in a big way.”
Why MarketSearch
Marketing leadership is all we do.
MarketSearch is a retained executive search firm specializing exclusively in senior marketing and growth leadership. We recruit Chief Marketing Officers, Heads of Growth, Heads of Product Marketing, VP Marketing executives, demand generation leaders and other senior marketing executives whose performance directly affects revenue growth and enterprise value.
We work with CEOs, CMOs, founders, boards, private equity firms and portfolio company leadership teams across AI, SaaS, InsurTech, FinTech, cybersecurity, healthcare, manufacturing and high-growth technology.
Our specialization gives clients direct access to a deeply developed network of proven marketing executives—including passive leaders who cannot be reached through job postings, databases or generalist recruiting processes.
When the right marketing executive matters, MarketSearch delivers.
Frequently Asked Questions
Why should an AI or InsurTech company use a retained executive search firm?
A retained executive search firm provides dedicated market mapping, confidential executive outreach, competitive intelligence and rigorous candidate assessment. This is especially valuable when the strongest AI, SaaS and InsurTech marketing leaders are successful in their current roles and are not actively applying for jobs.
How does MarketSearch recruit a Head of Product Marketing?
MarketSearch begins by defining the company’s growth strategy, product complexity, buyer audience, competitive position and leadership requirements. We then map the relevant market, identify proven product marketing executives and confidentially recruit and assess the strongest candidates.
What does a Head of Growth Marketing do for an enterprise software company?
A Head of Growth Marketing builds the programs and infrastructure that create measurable demand and revenue. Responsibilities commonly include demand generation, digital acquisition, field marketing, revenue marketing, marketing operations, sales alignment and global pipeline development.
What marketing executive roles does MarketSearch recruit?
MarketSearch recruits:
- Chief Marketing Officers
- Heads of Growth Marketing
- Heads of Product Marketing
- VP and SVP Marketing executives
- VP Demand Generation leaders
- Performance Marketing executives
- Revenue Marketing leaders
- Customer Marketing executives
- Marketing Operations leaders
- Digital and eCommerce marketing executives
How quickly does MarketSearch produce executive candidates?
Most retained searches produce a carefully assessed shortlist within approximately three to four weeks. Final placements are generally completed within 45 to 75 days, depending on interview scheduling, candidate availability and the complexity of the assignment.
Why did this AI insurance technology company retain MarketSearch twice?
The client retained MarketSearch for a second executive search after the successful recruitment of its Head of Product Marketing. The quality of the placement, communication, market intelligence and candidate experience created the trust to immediately expand the partnership to the Head of Growth Marketing search.
Hiring a Marketing Executive Who Can Change Your Growth Trajectory?
Whether you are recruiting a Head of Product Marketing, Head of Growth Marketing, VP Marketing or Chief Marketing Officer, MarketSearch will identify the leaders capable of turning your strategy into measurable business growth.
If your next marketing executive hire carries real strategic importance, let’s have a confidential conversation.
David Honig
MarketSearch Executive Search
Executive Marketing Search
617-835-0444
MarketSearch29@gmail.com
MarketSearchRecruiting.com
“The best executive searches aren’t about filling a role. They’re about finding the leader who changes the trajectory of the business.” — David Honig, Founder, MarketSearch