Case Study: Placing Two Critical Marketing Executives for a Global AI Insurance Technology Leader
Case Study
From Product Marketing to Global Growth Marketing: Building Executive Marketing Leadership for a Global AI Insurance Technology Leader
Hiring transformational marketing leaders inside a rapidly growing AI software company isn’t simply about finding experienced executives.
It’s about finding leaders capable of translating complex technology into commercial growth.
That was exactly the challenge presented by one of the world’s leading providers of AI-powered pricing, underwriting, rating and intelligent decisioning software serving the global insurance industry.
Founded in Israel more than twenty-five years ago, the company has grown into a worldwide organization supporting many of the largest Property & Casualty, Life and Health insurance carriers across North America, Europe, Latin America and Asia-Pacific. With headquarters in Boston and Israel, the organization has become recognized as one of the pioneers in applying artificial intelligence to insurance decisioning and today is positioned as the first AI platform purpose-built for insurance.
The engagement came through one of the highest compliments a retained executive search firm can receive.
A Chief Marketing Officer we had partnered with previously recommended MarketSearch based on firsthand experience and trusted us to lead this confidential executive search.
The Challenge
The organization was entering an important stage of global growth.
Its executive leadership team needed a Head of Product Marketing capable of strengthening positioning, competitive differentiation, product launches, sales enablement and enterprise messaging across multiple international markets.
This was not a traditional product marketing role.
They needed someone already respected inside the competitive InsurTech ecosystem—an executive with proven success helping enterprise software companies create categories, accelerate adoption and partner closely with executive leadership.
Finding that caliber of executive required far more than database recruiting.
It required industry relationships built over years.
Our Search Strategy
As a retained executive search partner, we worked directly with executive leadership throughout every phase of the search.
Our process included:
- Executive search strategy sessions
- Market mapping across the InsurTech competitive landscape
- Competitive intelligence
- Confidential outreach to passive executives
- Executive assessment
- Structured interview management
- Candidate coaching
- Offer strategy
- Reference management
- Executive closing
Because every stakeholder remained aligned throughout the process, interviews moved efficiently while protecting an exceptional candidate experience.
The result was a seamless search completed with confidence from beginning to end.
The Placement
MarketSearch successfully recruited and placed a highly sought-after Head of Product Marketing from within the competitive insurance technology marketplace.
The executive brought deep product marketing expertise, enterprise software experience and credibility within the industry—exactly the combination our client needed to support its next phase of worldwide growth.
The placement immediately strengthened executive marketing leadership while positioning the organization for continued expansion.
A Second Retained Search
The success of the initial engagement created even greater trust.
Immediately following the placement, MarketSearch was retained again—this time to recruit the company’s next Head of Growth Marketing.
This assignment represented an entirely different challenge.
The organization wanted a modern, AI-first marketing leader capable of building global demand generation, growth marketing, digital acquisition, revenue operations alignment, field marketing strategy and executive-level commercial programs across worldwide markets.
This executive would partner directly with senior leadership to help scale revenue while building global marketing infrastructure capable of supporting long-term expansion.
Once again, we partnered closely with leadership throughout the process, maintaining transparency, communication and executive alignment from kickoff through final negotiations.
The Outcome
Two retained executive searches.
Two strategic marketing leaders.
One long-term client relationship built on trust.
The engagement resulted in:
- Successful placement of a Head of Product Marketing
- Successful placement of a Head of Growth Marketing
- Exceptional candidate experience
- Strong executive stakeholder alignment
- Efficient interview process
- Confidential search execution
- Long-term client partnership
More importantly, it reinforced why organizations building category-defining technology continue to engage retained executive search firms specializing exclusively in senior marketing leadership.
When executive hires directly influence enterprise growth, product adoption and market leadership, experience matters.
Why MarketSearch
Marketing leadership is all we do.
Unlike generalist executive search firms, MarketSearch specializes exclusively in retained executive search for senior marketing and growth leaders. We partner with CEOs, CMOs, founders, private equity firms, and boards to recruit executives who drive measurable business outcomes—not just fill leadership vacancies.
Our retained search process combines deep market intelligence, direct access to passive executive talent, rigorous assessment, and a highly personalized search experience for both clients and candidates. Whether the assignment is confidential, growth-driven, or part of a broader executive transformation, every search receives senior-level attention from kickoff through successful placement.
Our work spans AI, SaaS, InsurTech, cybersecurity, healthcare, fintech, manufacturing, private equity portfolio companies, and high-growth technology businesses where marketing leadership has a direct impact on enterprise value creation.
When the right executive matters, organizations trust MarketSearch to deliver.
Frequently Asked Questions
Why use a retained executive search firm for a Head of Product Marketing?
Retained executive search provides dedicated market mapping, confidential outreach, executive assessment, and access to passive candidates who are rarely available through traditional recruiting methods.
What industries does MarketSearch specialize in?
MarketSearch focuses on executive marketing recruitment across AI, SaaS, InsurTech, enterprise software, healthcare technology, financial technology, manufacturing, cybersecurity, consumer technology, and private equity-backed organizations.
How long does a retained executive search typically take?
Most executive searches produce a highly qualified shortlist within approximately three to four weeks, with final placements generally completed in 45 to 75 days depending on executive availability.
What marketing leadership roles do you recruit?
We recruit Chief Marketing Officers, Heads of Growth Marketing, VP Marketing, Head of Product Marketing, VP Demand Generation, Performance Marketing leaders, Revenue Marketing executives, Product Marketing leaders, Customer Marketing executives, Marketing Operations leaders, and other senior commercial marketing positions.
Why did this client retain MarketSearch twice?
Following the successful placement of a highly sought-after Head of Product Marketing, the client immediately engaged MarketSearch again to recruit its Head of Growth Marketing based on the trust, communication, process, and quality of the first engagement.
Hiring your next marketing executive?
Whether you’re recruiting a Head of Product Marketing, Head of Growth Marketing, VP Marketing, or Chief Marketing Officer, MarketSearch partners directly with CEOs, founders, private equity firms, and executive leadership teams to identify transformational marketing leaders who accelerate growth.
If your next executive hire carries strategic importance, let’s have a confidential conversation.
MarketSearch Executive Search
David Honig
Executive Marketing Search
617-835-0444
“The best executive searches aren’t about filling a role—they’re about finding the leader who changes the trajectory of a business.” — David Honig, Founder, MarketSearch