VP-to-SVP, Head of Performance Marketing (Boston, North)
VP, Head of Performance Marketing (Boston, North)
💥 AI-Driven | Global Stage | Software Powerhouse
Location: East Coast (EST-based candidates only)
Comp: $320K–$350K base + Bonus + Equity
Team Size: 2,000+ FTEs globally
Reporting To: CMO (with direct CEO access)
Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech
Who’s being featured at TEDNext 2025?
We’ll give you a hint: It’s the future Head of Performance Marketing for this global growth rocket.
This is not your average marketing leadership role.
We’re pipelining a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space.
Following 130% growth in 2024, a HEAT score approaching triple digits, and strategic partnerships with global giants like Salesforce and SAP, we’re building a future-facing Performance Marketing engine—and this role sits at the center of that momentum.
What You’ll Do
- Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel.
- Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.
- Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.
- Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player/coach role.
- Create and test new acquisition channels, iterate fast, and scale what works globally.
- Translate performance into board-ready metrics with access to CMO and CEO.
✅ What You Bring
- 15+ years in performance marketing for global B2B software development firms.
- Experience scaling performance marketing inside a 2K–5K FTE firm—you’ve felt the heat and delivered measurable growth.
- A builder’s mindset: You ideate. You test. You optimize. You grow.
- Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows.
- You’re front-facing, curious, energized, and endlessly creative.
- Must be East Coast (EST) based — not overseas, not PST.
🎯 Why This Role
- Newly created, center-stage position with real ownership.
- Visible, vocal, high-impact: You’ll be known across the industry.
- Work hand-in-hand with an invigorated CMO and visionary CEO.
- Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.
Frequently Asked Questions
Q. Where can you find Boston executive search for marketing leaders?
A: Based in Boston, David Honig and the MarketSearch Executive Search team run searches for marketing leaders across the East Coast and nationally. The team is currently pipelining a VP to SVP Head of Performance Marketing for an enterprise software firm, paying $320K to $350K base plus bonus and equity, reporting to the CMO with direct CEO access inside a 2,000-plus FTE global team.
Q: Which roles does this Boston executive search firm fill?
A: Senior performance marketing roles for global software companies are the firm’s sweet spot. The current MarketSearch search is a VP to SVP Head of Performance Marketing based in Boston North, EST candidates only, requiring 15-plus years of performance marketing experience inside global B2B software development firms with 2K to 5K FTE scale.
Q: What is included in a Boston performance marketing executive search?
A: Pipelining AI-native performance marketing leaders for global software firms is the focus of this engagement. Led by David Honig, the featured VP to SVP role owns paid media, SEM, growth strategy, ABM, conversion, and pipeline performance, and translates results into board-ready CAC and LTV metrics with access to CMO and CEO.